Retail Innovation Summit Europe

Evaluate your understanding by taking a short quiz, you will get a badge and certificate issued by Alibaba Cloud

Warm Up

Cloud Technologies in Retail Overview

Empower Your Omnichannel Marketing with Personalized Customer Relationship Management

Reconcile the Best of Online and Physical Shopping

Reach Your Consumers in Asia and Provide a Better Online Shopping Experience

Protect Your E-commerce Business from Web-Attacks

An Easier Way for Product Search on E-commerce Platforms

Smart Supply Chain

Live Chat

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The retail industry has been evolving rapidly ever since the introduction of the Internet. Retail businesses need to quickly adapt to the new normal by learning and implementing new technologies to keep up with the expectations of consumers. Join us for an exciting online conference to find solutions to the challenges together with retail experts. Take the opportunity to chat with them live for a tailored plan. And stay ahead of the curve with our innovative technology.

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All corporations that are currently doing business or planning to expand your business in the retail and e-commerce space.

Founders, CXOs, Senior Managers, and IT experts who want to leverage Cloud technologies to grow and improve their business.

Anyone who is interested in using or learning about Alibaba Cloud retail and e-commerce cloud technologies.



Oliver Arafat

Head of Solution Architects DACH + CEE, Alibaba Cloud Intelligence Europe

Oliver Arafat works as a Senior Solution Architect at Alibaba Cloud Intelligence, where he helps customers of all sizes and industries reaching their full potential with cloud-based solutions. Prior to joining Alibaba Cloud, he held similar roles with Amazon Web Services and Microsoft.

Vladimir Tsaganov

Solution Architect, Alibaba Cloud Intelligence

Vladimir is an Alibaba Cloud Solutions Architect focusing on developing Big Data and Machine Learning Solutions. In this role, he practices state-of-the-art data intelligence technologies in order to help customers seamlessly transform their operations leveraging a more data-driven approach. Vladimir has 10+ years of first-hand experience designing, developing, and implementing various enterprise and data intelligence solutions for different vertical industries.

Ethan Craunot

Director of Strategic Project, Wishibam

Ethan Craunot is a Strategic Project Manager at Wishibam, a role in which he accompanies both city-centers and shopping centers in building marketplaces that reflect the physical space digitized. He has a very operational background and has focused extensively on creating frameworks that allow retailers to adopt a more omnichannel model. Before joining Wishibam, he graduated from Georgetown University.

Xuan Jin

Head of Solutions, Europe Business, Alibaba Cloud Intelligence

Xuan Jin is the Head of Solutions of Alibaba Cloud Intelligence for the Europe market. He is an experienced business leader and technology evangelist with extensive knowledge in cloud technologies and software engineering.

Rohit Kumar

Lead Solution Architect, Europe Business, Alibaba Cloud Intelligence

Rohit Kumar is a Solution Architect at Alibaba Cloud, helping European companies make best use of Alibaba Cloud capabilities to transform their businesses while using the best practices developed by Alibaba Group. He is a Computer Engineer by education and has an MBA from University of Oxford.

Yuefeng Sun

Data Intelligence Architect of Alibaba Cloud Intelligence

Yuefeng is Alibaba Cloud Data Intelligence Architect, especially on New Retail solutions. He worked as a specialist on Business Intelligence, Financial Performance Management and delivered many data projects for Capgemini and Salesforce (Tableau) before joining Alibaba.

Eric Wang

Lead Solution Architect of Digital Industry Development, Alibaba Cloud Intelligence

Eric Wang works in Alibaba Cloud Digital Industry Development department as Lead architect for international business. With more than 15 years of technology and innovation experience, he has been dedicated to empowering enterprises to accelerate their digital transformation journey with a wide range of technologies from business mid-end to machine learning and artificial intelligence.

Take a Quiz, Earn Your Certificate

Looking to prove your expertise on Alibaba Cloud's Retail Solution? After passing a short quiz you will be awarded an electronic certification and a badge for sharing on social media. The Alibaba Cloud Academy will also be awarding FREE ACA exam coupons for participants of this event so get testing and become a Cloud expert today!

* A valid Alibaba Cloud account is required to participate in the quiz. Please create an account or sign into your existing account.


Cloud Enterprise Network

A global network for rapidly building a distributed business system and hybrid cloud to help users create a network with enterprise level-scalability and the communication capabilities of a cloud network.

Global Accelerator

Provides network acceleration service for your Internet-facing application globally with guaranteed bandwidth and high reliability.

Short Message Service

Helps enterprises worldwide build channels to reach their customers with user-friendly, efficient, and intelligent communication capabilities.

Web Application Firewall

An easy to use service that provides real-time monitoring of servers to ensure high availability.


A comprehensive DDoS protection for enterprise to intelligently defend sophisticated DDoS attacks, reduce business loss risks, and mitigate potential security threats.

Image Search

An intelligent image search service with product search and generic search features to help users resolve image search requests.


Join Our Europe E-Commerce Support Plan
Up to $8,500 USD in value for running proof-of-concept projects
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Customer Success Stories

See how companies large and small are leveraging Alibaba Cloud to grow and improve their business

By leveraging Alibaba Cloud's expertise in retail digitalization as well as by harnessing Alibaba Cloud's robust solutions, El Corte Inglés provides a more personalized customer experience and pushes for innovation.

Headquartered in Madrid, El Corte Inglés is the largest department store group in Europe and ranks third worldwide. El Corte Inglés is the only department store in Spain. With nearly 80 years of experience, the group has more than 90,000 employees.

In addition to outstanding technology & products, Alibaba Cloud has a strong support team who are willing to work closely with our engineers, and that is vital to our success.

HK Express, Web IT Infrastructure Team

HKExpress was founded in October 2013 as Hong Kong's first low-cost airline. By focusing on low airfare and high reliability, HK Express has brought real competition to not only the Hong Kong market but also the surrounding regions. Currently, HK Express flies to destinations around Asia including cities in Japan, Korea, Thailand, Taiwan, China, Cambodia, and Vietnam. HKExpress leverages the latest technology such as the top-of-the-line aircraft and new information systems to reduce operating costs and also bring a new level of safety for every client.

Alibaba Cloud provides a comprehensive set of product portfolios ranging from IaaS, Big Data, AI, and Security to meet various use cases and needs of Tokopedia.

Tokopedia ( is an Indonesian technology company with a mission to democratize commerce through technology. It is the leading marketplace platform in Indonesia, empowering millions of merchants and consumers to participate in the future of commerce. Tokopedia’s vision is to build an ecosystem where everyone can start and discover anything with ease.

In just two days Lazada's application supported over 1.3 billion visits, with customers buying and shipping throughout southeast Asia.

Lazada's CTO

Launched in 2012, Lazada is the number-one online shopping and selling platform in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With 300 million SKUs available, Lazada offers the broadest range of products in categories from beauty, fashion, and consumer electronics to household goods, toys, sports equipment, and groceries.

By implementing Alibaba Cloud’s CDN and WAF services and working with Alibaba Cloud’s security professionals, AirAsia identified 90 percent of the traffic as Bots. Now, Alibaba Cloud provides Air Asia with weekly security reports and regular updates.

Declan Hogan, Group CIO, Air Asia

Founded in 1993 and headquartered in Malaysia, AirAsia is the largest airline in Malaysia and prides its self for its low-cost, high availability and superior customer service. Internationally, AirAsia is ranked as one of the world’s best low-cost airline. AirAsia operates scheduled domestic and international flights to more than 165 destinations spanning 25 countries.

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