Reinventing Retail: Alibaba Cloud E-Commerce SolutionVideo

Alibaba Cloud's comprehensive e-commerce solutions come with the same leading technologies that support Double 11, paving the way for advanced e-commerce scenarios such as livestreaming, cross-border and big data analysis. Alibaba Cloud enables your e-commerce business to stand out from competitors.

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Webinar:Helping SMEs Riding the Wave of Digital Transformation

Pace, Convenience and Personalization: Using Data to Transform Retail Experience

Alibaba Double 11: How Alibaba Cloud Helped Transform the World's Biggest Shopping Festival

An Introduction to Alibaba Cloud E-Commerce Solutions

With the unprecedented needs and challenges of transforming the business into digital and online, we are inviting you to join our experts to learn about how Alibaba Cloud can help you better prepared.

This webinar would be ideal for business owners and founders, IT leaders, technical decision-makers, and developers who want to develop their strategic roadmap for digital transformation by taking advantage of Cloud Computing resources and the latest technologies.

As one of the world’s biggest retail commerce companies, Alibaba has completely changed the game in China. Alibaba Cloud provides the processing power behind the renowned Global Shopping Festival, 11.11, or Singles’ Day. We also spearhead a new form of retail that merges the best of online and bricks-and-mortar retail to help many players, from supermarkets to shopping malls, transform their retail experiences and create impressive data-driven, smartphone-powered omnichannel experiences.

Download this ebook to learn how Alibaba Cloud can help retail businesses adopt the right digital transformation strategy to fuel growth and realize an omnichannel customer experience throughout the consumer journey.

Originated from the technologies of Taobao and Tmall, Alibaba Cloud possesses great know-hows on retail industry and online users, and plays critical roles during every year's Double 11 Shopping Festival.

In the year 2019, Alibaba Cloud introduced the 6th Generation of ECS, based on the X-Dragon Architecture. The 3rd Generation of the X-Dragon architecture fully supported the 2019 shopping event, where its servers seamlessly integrated our computing platforms into a single architecture, improving their cost efficiency by 20 percent. With the support of Alibaba Cloud, Tmall also broke the new worldwide record on number of placed orders per second -- 544K/s.

The proprietary technologies and computing power of Alibaba Cloud have long supported Double 11, with all of Alibaba’s core e-commerce systems running on Alibaba Cloud starting in 2019. Alibaba Cloud’s comprehensive solution for e-commerce comes with the same leading technologies that support Double 11, paving the way for advanced e-commerce scenarios such as livestreaming, cross-border and big data analysis.

With this solution, you can quickly and easily build your own e-commerce platform, reduce operations and maintenance costs, gear up for high traffic volume, and bolster platform security. Moreover, through the integration of this tailored solution, which combines several of Alibaba Cloud’s big data systems, you can also quickly build applications, process massive data sets, and extract actionable insights for business-critical decisions.

How Can We Help Your E-Commerce Business?

Scenario1. Dealing with Sudden Traffic Spikes

Having faced countless challenges from large scale online promotions on our e-commerce websites, Alibaba Cloud products are capable of handling the sudden traffic spikes. Our products also automatically adjust the amount of the resources you need and distribute traffic among these resources, ensuring the performance of your application in a cost-effective way.

Free Trial

Network Enhanced Elastic Computing Service

Perfectly designed for applications that require strong PPS capability or with high concurrency scenarios like E-commerce websites.

  • 4.5 million PPS of packet forwarding capability
  • Latency - 66% by 10 Gbit/s internal network bandwidth
  • 5x better performance at a constant cost
  • Auto manage resources with free Auto Scaling and CloudMonitor
  • Auto dispatch the traffic with Server Load Balancer

Free Trial

Relational Database

Optimized for flash sales to resolve performance issues in handling large numbers of concurrent user requests to frequently used data.

  • 100x performance improvement on high concurrent scenarios than your self-built database
  • High security: supports IP whitelists, SQL injection prevention, SSL-encrypted data transmission, TDE.
  • Supports multiple deployment architectures
  • Complete monitoring and diagnostics


“Alibaba Cloud can deliver a complete range of cloud services locally in China(Hong Kong) and has a proven track record handling influxes of web traffic such as during the Double 11 shopping festival in China. This is one of the many reasons HKExpress considered Alibaba Cloud for its cloud infrastructure needs.” Learn more.

Scenario 2. Quickly Reach Your Users around Asia Pacific

Alibaba Cloud has 13 data centers in Asia Pacific region, taking the advantages of our presence and excellent network performance, your e-commerce websites can provide users with fast and smooth browsing and a better online shopping experience.

Content Delivery Network(CDN)

Our widely distributed nodes in Asia Pacific can effectively accelerate the response to user requests and increase the response rate.

  • 1500+ nodes globally with 120 Tbps of bandwidth
  • Supports major ISPs worldwide
  • 10-GE NICs' network
  • Less than milliseconds response time
  • Billed by Pay-As-Traffic or Pay-By-Bandwidth

NAT Gateway

To minimize the influence of traffic fluctuations and reduce the bandwidth costs, you can allow multiple IP addresses to share the same bandwidth.

  • One internet bandwidth shared by multi instances
  • Supports cross-zone disaster recovery
  • 10 Gbps of throughput and 1 MM connections
  • NAT rule customization and data visualization
  • Easy to use


“In just two days the Lazada application supported over 1.3 billion visits and supported customers buying and shipping throughout southeast Asia. On the backend, Alibaba Cloud provided Lazada with the infrastructure and products to support its business.” Learn more.

Talk to our professionals to learn more about our e-commerce solutions.

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Scenario 3. Safeguard Your E-Commerce Business from Web Attacks

Besides providing internationally compliant services, Alibaba Cloud provides comprehensive security solutions for your e-commerce websites and apps, including Anti DDoS protection, Web Application Firewall, and Managed Security Services to ensure your data stay safe.

40% OFF

Anti-DDoS Premium

Protecting your business from loss of income and users as well as reputation damage caused by potential DDoS attacks.

  • Mitigates nearly unlimited DDoS attacks
  • Globally distributed scrubbing centers
  • 7*24 technical support with multi-tools
  • Record on defending against the attack over 1Tbps
  • Flexible monthly subscriptions to save your costs

30% OFF

Web Application Firewall (WAF)

WAF secures your core business data and prevents server malfunctions caused by malicious activities and attacks.

  • Keeps your server response time to milliseconds
  • Fix vulnerabilities within 24 hours
  • Efficiently prevents CC attacks
  • Supports anti-crawler, anti-rush & anti-sabotage protection


“By implementing Alibaba Cloud’s CDN and WAF services and working with Alibaba Cloud’s security professionals, AirAsia identified 90% of the traffic as Bots. Now, Alibaba Cloud provides Air Asia with weekly security reports and regular updates.” Learn more.

Scenario 4: Creating Accurate and Precise Search Engines

Alibaba Cloud search-technology products provide simple, low-cost, stable, and efficient search solutions for your e-commerce websites or applications. These mature services are based on advanced machine learning/deep learning developed by Taobao, the world's biggest e-commerce website according to Alexa, and are also used by all major business units of Alibaba Group.

Free Trial

Image Search

An intelligent image search service with product search and generic search features to help users resolve image search requests.

  • Industry-leading high accuracy
  • Milliseconds response time to image queries
  • 10 billion+ searchable images
  • Customizable to meet individual business needs
  • Supports product search and generic search


Widely applied to business scenarios like online shopping, o2o food delivery, travel booking, video website, and office management system,etc..

  • 100MM+ searchable documents
  • Millisecond level query delay
  • 10,000+ Query Per Second(QPS)
  • Supports two rounds of correlation sorting
  • Simple deployment and customization


“The technology required to visually search through literally millions of products, in seconds, was unprecedented - the fact that the user experience is so simple and seamless is a hallmark of what cutting-edge CX and UX design should be.” Learn more.

Scenario 5: Performing Big Data Analysis and Providing Intelligent Recommendations

Alibaba Cloud e-commerce solution also provides big data products, which can easily process massive amounts of data as well as automatically recommend related products to your customers in an easy, fast, scalable, and cost effective way.

E-MapReduce (EMR)

An all-in-one enterprise-ready big data platform that provides cluster, job, and data management services, it is ideal for large scale online promotion scenarios.

  • Supports the Hadoop and Spark ecosystem components
  • Cost-effective: by automated scale in and out
  • High stability by deeply optimized environment
  • Safe: supports Kerberos authentication & data encryption
  • Easy setup and well integrated with Alibaba Cloud products

Quick BI

Allows you to perform your data analytics, exploration, and reporting on mass data with drag-and-drop features and a rich variety of visuals.

  • Seamless integrates data on cloud and local files
  • Quickly build data portals with drag-and-drop
  • Flexible embedding into third-party systems
  • Full control of data access permissions
  • Supports OLAP modeling of data sources, and converts to multi-dimensional analytics models


Tokopedia is leveraging the end-to-end big data solutions starting from data ingestion, data storage, data processing, data analysis, and data visualization from Alibaba Cloud to get quick insights from its huge offline and incremental data sets. Learn more.

Run Your E-Commerce Business with Tmall

the largest e-commerce platform in China

1 * 1 Consulting Service

Dedicated consultant to diagnose your business status and assist you with the business launch process

Flexible Business Models

Choose to be a direct important supplier, or an independent seller according to your own capacities.

Alibaba Group Resources

Enjoy holistic e-commerce services on online payment, digital marketing and logistics services.

E-Commerce Website Architectures

E-commerce Cloud for SMEs

Mid-size Architecture Solution

Large Enterprise Solution

More Cloud Products for E-Commerce

Free Trial

Object Storage Service

Quickly up/download your pics,videos, and static files with low cost.

  • Pay-As-You-Go

Machine Learning Platform For AI

Identifies shopping behaviors of your customers and recommends intelligently.

  • Pay-As-You-Go

Short Message Service

Drive growth by sending personalized and hyper-targeted messages to users.

  • resource package from $180


Send batch email quickly and efficiently without building your own email server.

  • resource package from $13.05

Intelligent Robot

Cutomized your knowledge based intellgent customer services.

  • Pay-As-You-Go


Costs 30% less than self-built solutions for data search and analysis.

  • from $60.18/month


Create a fantastic real-time dashboard monitoring your business data.

  • from $360/year

ApsaraVideo Live

Sell your products through a more interactive way by KOLs.

  • Pay-As-You-Go

Recommended Certifications

0.99 USD

Deploy an E-commerce Website

Learn how to launch an e-commerce website using Alibaba Cloud's SAS service and configure Magento to fit your need.

online training



0.99 USD

Publish a Static Website in China

Learn how to publish a static website using Alibaba Cloud services and complete the ICP process.

online training



0.99 USD

Secure Your Data on Alibaba Cloud

With this certification course, you will understand where data should be secured in Alibaba Cloud.

online training



Recommended Software for E-Commerce

Magento by Infinity Global Solution

Magento is a leading enterprise-class eCommerce platform.


+Alibaba Cloud Usage Fees View Guide >

Opencart by Miri Infotech

OpenCart is a PHP-based web based shopping cart system.


+Alibaba Cloud Usage Fees View Guide >

osCommerce by Miri Infotech

osCommerce is a simple and straightforward online store management system.


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Zen Cart by Miri Infotech

Zen Cart is used to sell virtually everything from the online store.


+Alibaba Cloud Usage Fees View Guide >

Customer Success Stories

See how companies large and small are leveraging Alibaba Cloud to grow and improve their business

“Alibaba Cloud provided reliable infrastructure, which allowed us to deploy our application with faster and cheaper, which dramatically improved our time to market.”

Mr. Mui Man Bok, Chairman, Brilliant Group & Founder, FreshGo

Alibaba Cloud provided FreshGo a refined solution to fulfill their need for a live streaming solution with scalable usage at a lower cost (-70%) which allowed them to give a better and more mature service to their customers. By leveraging Alibaba Cloud's e-commerce and new retail know-how, they were the best and most reliable partner for FreshGo.

"Together with Alibaba Cloud, Cobalt is equipped with enhanced digital capabilities to build a digital ecosystem to shorten the development lead time of their customers, enabling them to capture opportunities in this digital era."

Together with Alibaba Cloud, Cobalt is equipped with enhanced digital capabilities to build a digital ecosystem to shorten the development lead time of their customers, enabling them to capture opportunities in this digital era.

"Given Alibaba's strong ecosystem and expertise, Alibaba can provide the tools that Bintraco holdings require to draft a clear road map and provide consultation on how to integrate several different business units. Through the solutions proposed, Bintraco will be able to better plan resources and gain stronger insights into customer service behavior and plan marketing campaigns accordingly."

Currently, Bintraco is in the first phases of its digital transformation. Moving forward, Bintraco hopes to continue to consolidate business units through a common data platform. To this end, Alibaba Cloud provides several powerful and well-integrated tools. In particular, the MaxCompute suite provides a common data consolidation platform. Next, Bintraco hopes to continue to create valuable business insights through predictive analytics using Alibaba Cloud's full-fledged machine learning platform.

Alibaba Cloud provides a comprehensive set of product portfolios ranging from IaaS, Big Data, AI, and Security to meet various use cases and needs of Tokopedia.

Tokopedia currently runs 20+ full-stack core applications with close to 1000 VMs and various kinds of managed services in a reliable, scalable, and cost-effective IT infrastructure on Alibaba Cloud. Besides that, Tokopedia is also leveraging the end-to-end big data solutions starting from data ingestion, data storage, data processing, data analysis, and data visualization from Alibaba Cloud to get quick insights from its huge offline and incremental data sets. Alibaba Cloud is also bringing the AI capabilities such as image search to provide more intelligence and better user experience to Tokopedia’s customers.

“Chemist Warehouse has been able to grow its digital presence in China with the support of Alibaba Cloud. We appreciate their responsive support and local engagement which enables us to deliver on our China initiative in record time."

Ki Bae, Web Development Manager

For Chemist Warehouse partnering with Alibaba Cloud became a natural fit. As a tier-one public cloud provider that has an exceptional data centre and network coverage in both China and Australia, Alibaba Cloud offered Chemist Warehouse the reach and ease of a unified platform to connect Australia with China.

Staying ahead of the curve, by implementing innovate technologies from Alibaba Cloud, means the future is undoubtedly bright for Fishpond.

Looking ahead, Fishpond are excited about what the future will hold for online businesses and the retail sector as a whole, as technology continues to allow brands and markteplaces to strengthen their connection with customers. “When used right, technology should empower and simplify the User Experience - in this case, we have achieved that in spades, and delivered an innovative new way to shop that is unrivaled in our market.” Powles explains.

Security and Compliance

We are committed to providing stable, reliable, secure, and compliant cloud computing products and services.

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