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Record Breaking Cloud Performance - Case of the Double 11

Originated from the technologies of Taobao and Tmall, Alibaba Cloud possesses great know-hows on retail industry and online users, and plays critical roles during every year's Double 11 Shopping Festival.

In the year 2018, our newly self-developed elastic computing products broke a new record for “pulse calculation”, and successfully operated more than 10 million computing cores simultaneously, which is equivalent to 10 large data centers. With the support of Alibaba Cloud, Tmall also broke the new worldwide record on number of placed orders per second -- 491K/s, 1.5 times larger than Double 11 in 2017.

$30.8 billion

GMV in 24 hours in 2018 Tmall Double 11

491,000 orders/second

Transaction peak in 2018 Tmall Double 11

How Can We Help Your E-Commerce Business?

Scenario1. Dealing with Sudden Traffic Spikes

Having faced countless challenges from large scale online promotions, Alibaba Cloud products are capable of handling the sudden traffic spikes. Our products also automatically adjust the amount of the resources you need and distribute traffic among these resources, ensuring the performance of your application in a cost-effective way.

Free Trial

Network Enhanced Elastic Computing Service

Perfectly designed for applications that require strong PPS capability or with high concurrency scenarios like E-commerce websites.

  • 4.5 million PPS of packet forwarding capability
  • Latency - 66% by 10 Gbit/s internal network bandwidth
  • 5x better performance at a constant cost
  • Auto manage resources with free Auto Scaling and CloudMonitor
  • Auto dispatch the traffic with Server Load Balancer

Free Trial

Relational Database

Optimized for flash sales to resolve performance issues in handling large numbers of concurrent user requests to frequently used data.

  • 100x performance improvement on high concurrent scenarios than your self-built database
  • High security: supports IP whitelists, SQL injection prevention, SSL-encrypted data transmission, TDE.
  • Supports multiple deployment architectures
  • Complete monitoring and diagnostics


“Alibaba Cloud can deliver a complete range of cloud services locally in Hong Kong and has a proven track record handling influxes of web traffic such as during the Double 11 shopping festival in China. This is one of the many reasons HKExpress considered Alibaba Cloud for its cloud infrastructure needs.” Learn more.

Scenario 2. Quickly Reach Your Users around Asia Pacific

Alibaba Cloud has 13 data centers in Asia Pacific region, taking the advantages of our presence and excellent network performance, you can provide your users with fast and smooth browsing and a better online shopping experience.

Content Delivery Network(CDN)

Our widely distributed nodes in Asia Pacific can effectively accelerate the response to user requests and increase the response rate.

  • 1500+ nodes globally with 120 Tbps of bandwidth
  • Supports major ISPs worldwide
  • 10-GE NICs' network
  • Less than milliseconds response time
  • Billed by Pay-As-Traffic or Pay-By-Bandwidth

NAT Gateway

To minimize the influence of traffic fluctuations and reduce the bandwidth costs, you can allow multiple IP addresses to share the same bandwidth.

  • One internet bandwidth shared by multi instances
  • Supports cross-zone disaster recovery
  • 10 Gbps of throughput and 1 MM connections
  • NAT rule customization and data visualization
  • Easy to use


“In just two days the Lazada application supported over 1.3 billion visits and supported customers buying and shipping throughout southeast Asia. On the backend, Alibaba Cloud provided Lazada with the infrastructure and products to support its business.” Learn more.

Scenario 3. Safeguard Your Business from Web Attacks

Besides providing internationally compliant services, Alibaba Cloud provides comprehensive security solutions for your websites and apps, including Anti DDoS protection, Web Application Firewall, and Managed Security Services to ensure your data stays safe.

40% OFF

Anti-DDoS Premium

Protecting your business from loss of income and users as well as reputation damage caused by potential DDoS attacks.

  • Mitigates nearly unlimited DDoS attacks
  • Globally distributed scrubbing centers
  • 7*24 technical support with multi-tools
  • Record on defending against the attack over 1Tbps
  • Flexible monthly subscriptions to save your costs

30% OFF

Web Application Firewall (WAF)

WAF secures your core business data and prevents server malfunctions caused by malicious activities and attacks.

  • Keeps your server response time to milliseconds
  • Fix vulnerabilities within 24 hours
  • Efficiently prevents CC attacks
  • Supports anti-crawler, anti-rush & anti-sabotage protection


“By implementing Alibaba Cloud’s CDN and WAF services and working with Alibaba Cloud’s security professionals, AirAsia identified 90% of the traffic as Bots. Now, Alibaba Cloud provides Air Asia with weekly security reports and regular updates.” Learn more.

Scenario 4: Creating Accurate and Precise Search Engines

Alibaba Cloud search-technology products provide simple, low-cost, stable, and efficient search solutions for your website or application. These mature services are based on advanced machine learning/deep learning developed by Taobao, and are also used by all major business units of Alibaba Group.

Free Trial

Image Search

An intelligent image search service with product search and generic search features to help users resolve image search requests.

  • Industry-leading high accuracy
  • Milliseconds response time to image queries
  • 10 billion+ searchable images
  • Customizable to meet individual business needs
  • Supports product search and generic search


Widely applied to business scenarios like online shopping, o2o food delivery, travel booking, video website, and office management system,etc..

  • 100MM+ searchable documents
  • Millisecond level query delay
  • 10,000+ Query Per Second(QPS)
  • Supports two rounds of correlation sorting
  • Simple deployment and customization


“The technology required to visually search through literally millions of products, in seconds, was unprecedented - the fact that the user experience is so simple and seamless is a hallmark of what cutting-edge CX and UX design should be.” Learn more.

Scenario 5: Performing Big Data Analysis and Providing Intelligent Recommendations

With Alibaba Cloud big data products, you can easily process massive amounts of data as well as automatically recommend related products to your customers in an easy, fast, scalable, and cost effective way.

E-MapReduce (EMR)

An all-in-one enterprise-ready big data platform that provides cluster, job, and data management services, it is ideal for large scale online promotion scenarios.

  • Supports the Hadoop and Spark ecosystem components
  • Cost-effective: by automated scale in and out
  • High stability by deeply optimized environment
  • Safe: supports Kerberos authentication & data encryption
  • Easy setup and well integrated with Alibaba Cloud products

Quick BI

Allows you to perform your data analytics, exploration, and reporting on mass data with drag-and-drop features and a rich variety of visuals.

  • Seamless integrates data on cloud and local files
  • Quickly build data portals with drag-and-drop
  • Flexible embedding into third-party systems
  • Full control of data access permissions
  • Supports OLAP modeling of data sources, and converts to multi-dimensional analytics models


Tokopedia is leveraging the end-to-end big data solutions starting from data ingestion, data storage, data processing, data analysis, and data visualization from Alibaba Cloud to get quick insights from its huge offline and incremental data sets. Learn more.

More Cloud Products for E-Commerce

Free Trial

Objective Storage Service

Quickly up/download your pics,videos, and static files with low cost.

  • Pay-As-You-Go

Machine Learning Platform For AI

Identifies shopping behaviors of your customers and recommends intelligently.

  • Pay-As-You-Go

Short Message Service

Drive growth by sending personalized and hyper-targeted messages to users.

  • resource package from $180


Send batch email quickly and efficiently without building your own email server.

  • resource package from $13.05

Intelligent Robot

Cutomized your knowledge based intellgent customer services.

  • Pay-As-You-Go


Costs 30% less than self-built solutions for data search and analysis.

  • from $60.18/month


Create a fantastic real-time dashboard monitoring your business data.

  • from $360/year

ApsaraVideo Live

Sell your products through a more interactive way by KOLs.

  • Pay-As-You-Go

Packaged Discounts

40% OFF

Database Package

Buy an ECS + RDS bundle and get 40% off your purchase, one bundle per user




30%-40% OFF

Web FireWall Package

Buy an ECS + WAF Pro/Business plan bundle and get 40% and 30% on ECS and WAF, one bundle per user




40% OFF

Anti-DDoS Package

Buy an ECS + Anti-DDoS Premium one-month plan bundle and get 40% off your total expense, one bundle per user



Anti-DDoS Premium
Valid till May 17, 2019, See campaign rules >

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DevOps Career Learning Path

Learn about the processes and tools needed to release software faster and more reliably, while obtaining industry standard certificates boosting your professional cloud credibility.

Learn More

E-Commerce Website Architectures

E-commerce Cloud for SMEs

Mid-size Architecture Solution

Large Enterprise Solution

Migrate Your E-Commerce Business to Alibaba Cloud

Ready to migrate? Speed up your migration and minimize errors with Alibaba Cloud tools, or work one on one with our engineer team by using our migration service.

Learn Our Solutions Ask for Migration Support

Security and Compliance

We are committed to providing stable, reliable, secure, and compliant cloud computing products and services.

Learn More Contact Sales

Need More Help from Us?

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Grow Your Business Under One Global Account

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US East
Virginia data center
US West
Silicon Valley data center
Mumbai data center
Middle East
Dubai data center
Effective coverage of Northeast Asia
China South
Shenzhen data center
Hong Kong
Gateway to China and the world
China North
Beijing, Qingdao, Zhangjiakou & Hohhot data centers
China East
Shanghai & Hangzhou data centers
Singapore data center
Sydney data center
Kuala Lumpur data center
Jakarta data center
London data center
Frankfurt data center

Public cloud vendor in China (IDC 2018)


Global data center regions


CDN nodes around the globe


Availability zones

Campaign Terms and Conditions

Free Trial Offers
Free trial is only available for Alibaba Cloud accounts within the first year of registration. The free trial offer details can be found in Free Trial campaign page.
Deals for Single Products
1. Elastic Computing Services (ECS): The discount only applies to your first pre-paid ECS instance, on any configurations and purchase durations, and regions (except Japan and Dubai). Users who have passed the Enterprise Real-name Registration can get 40% off, while all other users can get 30% off.
2. ApsaraDB RDS for MySQL: The discount applies to your first pre-paid RDS instance, on any configurations, database engines, and regions (except Japan and Dubai), and durations of less than 1 year. Users who have passed the Enterprise Real-name Registration can get 40% off, while all other users can get 30% off.
3. Anti-DDoS Premium: Purchase your first Anti-DDoS Premium insurance plan and get 40% off for the first month. Please note that this offer does not include Anti-DDoS Pro (Mainland China). Only accounts with a registration country or region belonging to the Hong Kong, Taiwan, Macau, Malaysia, Philippines, Singapore, Cambodia and India can enjoy this discount.
4. Web Application Firewall: Purchase your first 1-year Web Application Firewall plan and get 30% off. Only accounts with a registration country or region belonging to the Hong Kong, Taiwan, Macau, Malaysia, Philippines, Singapore, Cambodia and India can enjoy this discount.
5. SSL Certificates Service: Purchase your first SSL Certificates Service, enjoy 30% off for one year. Only accounts with a registration country or region belonging to the Hong Kong, Taiwan, Macau, Malaysia, Philippines, Singapore, Cambodia and India can enjoy this discount.
Deals for Packages
1. Packaged discounts are only valid when you buy all products in the package together.
2. The packaged discounts are valid until 24:00, May 17, 2019 UTC+8.
3. The discounts are based on the original price of each product, and cannot be used with any other promotion and coupon.
4. Each user can purchase one of each packaged deal.
5. The discount only applies to new orders and is not available for monthly subscriptions or product renewals.
6. Database Package : Buy 1 ECS with 1 RDS server to get 40% off your total purchase.
7. Web Firewall Package: Buy 1 ECS and 1 WAF Pro or Business plan(one year subscription) to get 40% of your ECS and 30% off on WAF.
8. Anti-DDoS Package: Buy 1 ECS with 1 Anti-DDoS Premium one-month plan to get 40% off your total purchase.
Q: Can I enjoy both discounts for single products and packages?
A: You are eligible for both discounts if you adhere to the campaign rules. The discounts cannot be combined for a single purchase.
Q: How can I manage the products in the packages in console?
A: The products in the packages are independent products, you just buy them together, you will need to manage each product separately in the console.
Q: How many packages can I buy?
A: You can buy any of the three packages, and for each type of package, you can only buy one.
Alibaba Cloud reserves the right to adjust the prices, discounts, products configurations and campaign participants of the above offers, or stop the special offer at any time.

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