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"We were looking to build a mobile-friendly solution to accommodate the 'next big thing' in technology, called vertical e-commerce."

    Tokopedia Case Study


    Tokopedia launched in 2009 and is currently one of Indonesia’s largest online marketplaces. The platform is a multi-seller shopping website that builds C2C retail chains for individual entrepreneurs and small/medium businesses to open stores at no cost.

    Tokopedia is the first Internet company in Southeast Asia to succeed in closing USD $100 million in funding from Softbank and Sequoia Capital. Softbank is the investor behind the success of Alibaba, while Sequoia Capital’s investments have facilitated the success of Apple, Google, Instagram, WhatsApp, and several other major tech companies.

    The biggest goal for Tokopedia revolves around providing a superior selling experience for its online sellers so that they can in turn provide a stellar shopping experience for their customers.


    E-commerce is experiencing tremendous growth globally. Given the surge in demand for products online, we wanted to improve online experiences for both sellers and buyers. We were also looking to build a mobile-friendly solution to accommodate the “next big thing” in technology, called vertical e-commerce. Vertical e-commerce encompasses sellers selling products within a specific category.

    Consequently, we needed a convenient and user-friendly website platform that was highly available and easy to scale based on online traffic inflow. We wanted infrastructure services that could guarantee service-level agreement (SLAs), especially from a security standpoint, and prevent against DDoS and other attacks.

    Finally, we were looking for support in streamlining capital and operational expenditures for our on-premise data center management and maintenance costs. We wanted agile infrastructure resources that could go global in minutes with less configuration costs. Since this process involved exchange of large data volumes, we did not want to worry about capacity issues.

    Why Alibaba Cloud?

    Alibaba Cloud's international coverage was a major selling point. With such broad coverage, we could have more effective control over our local and international operations compared to engaging with a cloud provider with limited presence in Southeast Asia.

    Being an e-commerce set-up we also have to ensure the security of our customer information. We were naturally impressed with Alibaba Cloud given their expertise in e-commerce, and anti-DDoS technology that they offer at no extra cost.


    Products Used: Server Load Balancer, Elastic Compute Service (ECS), Relational Database Service (RDS), and Object Storage Service (OSS), Cross Availability Zone (AZ)

    Alibaba Cloud provided extensive support to us through on-demand provisioning of resources to handle fluctuating traffic. They implemented a multi-tier setup to ease our application scalability. Server Load Balancer ensures high availability for our underlying applications through routing healthy instances to avoid security risks.

    Anti-DDoS Basic allows us to monitor real-time visibility of security breaches and block common attack patterns. This has also helped us setup automated data backups without having to worry about data security and other storage issues.

    The Pay-As-You-Go model means we only have to pay for resources consumed, and do not need to invest in maintenance and management of data center operations. The infrastructure resources managed by Alibaba Cloud have helped us to reduce request and response times.

    Alibaba Cloud has also offered unlimited storage capacity to us with their OSS that eliminated all capacity related concerns for us by providing secure storage and backup for data safety and reliability. The architecture eliminates the risk of "single-point-of-failure" by implementing cross-AZ architecture. This has helped us setup loosely coupled instances, minimize possibility of downtime and efficiently manage data recovery.