Danamas

Financial Services

Indonesia

SME/Startup

"Alibaba Cloud's Big Data solutions have enhanced Danamas by improving its operations and delivering superior service to its customers. The company has achieved faster and more efficient data processing and analysis, yielding valuable insights that have informed better business decisions."

---Danamas

About Danamas

Getting its license from OJK in 2017, Danamas is a leading financial services company based in Indonesia on behalf of PT Pasar Dana Pinjaman, which stands under Sinarmas Financial Service. Danamas is committed to providing solutions for productive businesses, especially for micro-enterprises to be able to support their business from lack of business capital.

The company provides a wide range of products and services to individuals and businesses, including insurance, investment, and credit products. Danamas is the first peer to peer lending company who successfully obtained an operational license from the Financial Services Authority (OJK).

Danamas provides an effective and efficient solution by bringing together investors and borrowers directly with an online system that shortens time and reduces costs so that it can provide maximum returns for investors and low payments for borrowers.

Challenges

As the data volume and business complexity grew in Danamas, it became increasingly challenging to get insights and analysis from that data. Running regular queries for insights will take longer time and when done on existing resources will take operation resources from professional operators. Danamas felt the need to create a single source of truth data warehouse on which they can effectively implement their data analysis. Danamas also had plans to develop smart models on top of the analytics for which they needed a reliable and high performance data warehouse and big data analytics solution.

Before migrating to Alibaba Cloud, Danamas was using the production database to create dimensions and fact tables with an ETL solution. They were also using read replicas of operational data sources to generate reporting. This was resulting in data silos and performance issues. There was also a lack of consistency in reports across teams and it was a tedious, time-consuming process. All this encouraged Danamas to look for a data warehouse solution that can solve these issues and optimize their reporting process.

Why Alibaba Cloud

To support its operations and provide the best possible service to its customers, Danamas needed to process and analyze large amounts of data from multiple sources. The company turned to Alibaba Cloud's Big Data solutions, including MaxCompute and DataWorks, to help with this task.

The Danamas team had been working with Alibaba Cloud to improve its infrastructure and database scalability solutions. Given that the company's data was already hosted on Alibaba Cloud, choosing MaxCompute and DataWorks for data analytics was a logical decision.

Moreover, the Danamas team conducted a detailed performance comparison of MaxCompute with other solutions and found that DataWorks offered excellent performance optimization. This advantage, coupled with Alibaba Cloud's cost-effective pricing model, made DataWorks and MaxCompute the obvious selections for Danamas.

Architecture

MaxCompute is a data warehousing and big data analysis platform that allows users to store, process, and analyze large amounts of data. It is designed to be scalable and flexible, making it suitable for a wide range of use cases. With MaxCompute, users can easily process and analyze data from multiple sources, including structured and unstructured data, providing valuable insights and helping them to make better business decisions.

DataWorks is a data management and data integration platform that allows users to automate many of their data processing and analysis tasks. It includes a range of features, such as data integration, data quality, and data governance, that help users to manage their data more effectively. By using DataWorks, users can reduce the time and effort required to manage their data, freeing up their staff to focus on more valuable activities.

Together, MaxCompute and DataWorks provide a powerful set of tools for managing and analyzing big data, and are used by many businesses and organizations around the world.

With MaxCompute, Danamas was able to quickly and easily process and analyze its data, providing insights that helped the company improve its operations and portofolio. For example, the company used MaxCompute to monitor the loans situation, tailoring the action it took in order to manage the loan performance, making the business team operate more effectively.

Additionally, Danamas used DataWorks to automate many of its data processing and analysis tasks. This allowed the company to reduce its reliance on manual processes and free up its staff to focus on more valuable activities, such as developing new products and services.

Looking Forward

Overall, Alibaba Cloud's Big Data solutions have enhanced Danamas by improving its operations and delivering superior service to its customers. The company has achieved faster and more efficient data processing and analysis, yielding valuable insights that have informed better business decisions.

As the volume of Danamas's data continues to grow, the company is investigating various methods to adhere to its data retention policy while effectively monitoring its operational pipeline. With support from Alibaba Cloud's team of experts, Danamas is striving to minimize costs by reducing the storage of inactive data, yet still maintaining robust data governance across the organization.

Finally, having established a data warehouse, Danamas has begun to delve into the implementation of event-driven and real-time change data capture within MaxCompute, as well as other offerings in the Alibaba Cloud Big Data suite.

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