"GCash partnered with Alibaba Cloud to overcome those challenges. It adopted a mix of solutions including IaaS, the MaxCompute data warehousing platform, the Elastic MapReduce big data platform and a Web Application Firewall. With guidance from Alibaba Cloud’s engineers, GCash deployed those solutions while following three golden principles: develop in grayscale; monitor deployments and create a contingency plan."
Paving the Path to Financial Inclusion in the Philippines With a median age of 25 and a mobile subscription rate of over 100%, many Filipinos are embracing platforms and solutions like GCash—a micropayment service that transforms the mobile phone into a virtual wallet. GCash is one of two FinTech companies owned and operated by Mynt. It offers a range of payments, transfers, investment, savings, insurance and credit services to its over 33 million registered users and currently has more than 600,000 social sellers & partner merchants across the Philippines.
The Challenge of Rapid User Growth In the past, GCash struggled with rapid user growth. The company was using an on-premise legacy platform that was not optimized to support user growth. When the platform hit maximum capacity, there were periods of downtime that resulted in missed transactions and customer frustration and service disruptions threatened to damage the brand’s reputation.
Scaling up the legacy platform proved time and cost intensive. Obtaining and installing additional hardware required human resources, while new hardware licenses entailed costly fees. Each time user growth surpassed the platform’s capacity, GCash had to repeat the process. The company needed a cost-efficient solution that enabled them to scale in real time.
With insights from millions of users and transactions at hand, GCash also sought a solution that delivered world-class data analytics.
Why Alibaba Cloud
A Successful Partnership with Alibaba Cloud GCash partnered with Alibaba Cloud to overcome those challenges. It adopted a mix of solutions including IaaS, the MaxCompute data warehousing platform, the Elastic MapReduce big data platform and a Web Application Firewall. With guidance from Alibaba Cloud’s engineers, GCash deployed those solutions while following three golden principles: develop in grayscale; monitor deployments and create a contingency plan.
The partnership empowered GCash with the ability to scale infrastructure real-time. This paid off last year when the COVID-19 pandemic disrupted the global economy. GCash became a lifeline to many Filipinos. Monthly Active Users (MAU) have grown 3.7x from the previous year and transactions increased up to 1,000% as people sought new ways to transact amid strict lockdown measures. With Alibaba Cloud’s solutions in place, GCash never had to worry if its system could handle the increase in traffic.
Meanwhile, Alibaba Cloud’s all-in-one data analytics platform provided GCash with various machine learning algorithms that can be used for data analysis. Sharp insights enable Gcash to better understand its customers’ evolving needs and develop appropriate solutions. Alibaba Cloud’s enterprise-grade services ensure data security, while the ability to add and remove services through the cloud reduced operating and maintenance costs.
Going forward, GCash plans to extend its partnership with Alibaba Cloud to make good on its mission of making the lives of Filipinos across the country better every day.
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