Business Mid-End

This solution provides you with an enterprise-level omnichannel digital platform that gets your procurement and sales onto the same platform to enhance business competitiveness with operation cost reduction and organizational efficiency improvement.


Sharing the same concept of value recognition between procurement and sales departments is the key to the success of an enterprise. There is a fundamental need for procurement and sales to understand each other's value proposition, strategy, and proposals. Here comes the need for a unified platform for product and craft design, manufacturing, and supply chain management. Alibaba Cloud helps you build a unified business mid-end platform to bring procurement and sales in the same framework of the reduced total cost of operation, improved productivity, and more engagement in the business and innovative revenue growth.

Alibaba Cloud’s Business Mid-End adopts concepts from Service Oriented Architecture and Micro-Service Architecture. Based on the best practices over the past decade, Alibaba has accumulated rich experiences in Business Mid-End implementations, including the best practices in business requirements and architecture review, micro-service architecture design, development specifications, and full-link stress testing. This Business Mid-End solution offers a complete product portfolio of implementation and the methodologies of how to implement it efficiently.

Empower Multiple Business Scenarios

Deeply integrated with Alibaba Cloud's robust infrastructure, this solution provides a reliable, secure, scalable, and unified business mid-end platform with strong support for many business scenarios. This solution makes your supply chain become more profitable and helps you enrich users’ portraits, increase customer loyalty, boost sales, and build trusted brands.

Supplier Relationship Management (SRM)

This solution provides standardized, closed-loop, supplier lifecycle management of procurement within the enterprises. This includes supplier lifecycle management, requisitions management, Request for Information (RFI) and Request for Quotation (RFQ) management, contract management, supply executive management, and settlement and reconciliation management.


The procurement platform is open to partners from different levels in the entire industry. It provides the core operators with comprehensive operation management functionalities and provides closed-loop procurement management from contract management and procurement execution to settlement and reconciliation for suppliers and purchasers.


This solution supports e-commerce platform building in three models: business-to-consumer (B2C), business-to-business-to-consumer (B2B2C), and online-to-offline (O2O).

Omnichannel Operation

With consumers as the core, this solution allows you to build an omnichannel inventory system, commodity system, and order system to improve overall operational efficiency, increase inventory turnover, and improve the user experience.

Supply Chain Distribution

This solution helps you build a dedicated, omnichannel, distribution e-commerce platform to achieve distribution and multi-dimensional dealer control. The platform serves the dealer system and supports dealers for online purchasing, product traceability, payment, and order delivery to achieve all-in-one shopping.

Customer Relationship Management (CRM)

This solution focuses on membership management, covering many modules such as customer reach, customer insight, precision marketing, membership marketing, and loyalty management. This solution helps you enrich users’ portraits, increase customer loyalty, and boost sales.

Learn more about Alibaba Cloud Business Mid-End Solution

Contact Sales

Solution Highlights

  • Insights on Business Innovations

    This solution helps you achieve linking and collaboration among various business segments, deposit core capabilities on the digital platform, continuously improve the efficiency of business innovation, and stay efficient and economical on your critical businesses.

  • Reliable, Scalable, and Cloud-Native infrastructure

    This solution leverages the Alibaba Cloud middleware that supports the Double 11 Global Shopping Festival to ensure high reliability, supports scale-out capabilities in the case of net traffic bursts and rapid business innovation, and provides you with a container-based cloud management platform for flexible scheduling, decoupling of microservices, and automatic operation and maintenance.

  • Practiced by Alibaba and Industry-Leading ISVs

    Currently, Alibaba’s hundreds of business applications share the same business mid-end platform to serve new marketing scenarios and bring users a better experience. We have trained many industry ISVs with the ability to implement and deliver the business mid-end to their customers with industrial insights.

  • Proven Customer Successes across Industries

    Alibaba Cloud's business mid-end capabilities have been fully verified and highly recognized by benchmarking customers in multiple industries including Retail, Energy, Hotels, Entertainment, Fast Moving Consumer Goods (FMCG), Catering, and Home Decoration.

How It Works

  • Deeply integrated with Alibaba Cloud's robust infrastructure, this solution provides you with full-stack software R&D capabilities, including container-based multi-cloud management, microservice R&D deployment and monitoring, and data governance based on a fast data stack.

  • As a mid-end platform, it helps you pool heterogeneous resources such as middleware, infrastructure, and services based on business insight and data modeling. Additionally, it provides you with unified resource requirement management, interfaces, and friendly-to-use open protocols to make your application management straightforward and efficient.

  • This solution integrates the capabilities of the procurement chain and sales chain and supports you to develop industry-specific applications for all kinds of industries such as Apparel, Fast Moving Consumer Goods (FMCG), Consumer Electronics, Home Decoration, Supermarket and Department Stores, Real Estate, Catering, and Tourism.

Security and Compliance

We are committed to providing stable, reliable, secure, and compliant cloud computing infrastructure services across major jurisdictions around the world.
Learn More
  • ISO 27001
  • SOC2 Type II Report
  • C5
  • MLPS 2.0
  • MTCS

Customer Success Stories

Alibaba Cloud helped Casio with in-depth data analysis, and improved our operation capabilities. With the joint efforts of Casio and Alibaba Cloud, our digital and intelligent transformation has achieved new results, and it also provided a solid foundation for winning Double 11 and achieving new milestones.

Atsushi Watanabe, Vice President of Business Planning & Customer Support Division

Casio is one of the top three well-known watch brands in Japan. Its versatile G-SHOCK brand has been popular for many years. The energetic, young, fashionable, and multifunctional brand image represented by Casio has been deeply rooted in the hearts of young people. Combining high-end and cutting-edge technology with new design, Casio wrist timepieces have continuously embedded unparalleled quality and standards into the development of its products.

Related Resources


Uniting Your Supply Chain with Alibaba Cloud's Business Mid-End Solution

Introduces an enterprise-level omnichannel digital platform that gets your procurement and sales onto the same platform to enhance business.


China Gateway 2.0: Accelerate Success in China with Alibaba Cloud

Discover how Alibaba Cloud's China Gateway 2.0 accelerates your success in China.


Organizational Data Mid-End Solution

This comprehensive one-stop solution helps you unify data assets, create, and manage data intelligence within your organization to empower innovation.

View All

Start with Alibaba Cloud Solutions

Learn and experience the power of Alibaba Cloud

Contact Sales