Technology
Thailand
SME/Startup
"Thanks to the scalability of Alibaba Cloud’s infrastructure and range of digital solutions, Digital Intelligence is now in the perfect position to meet customer demands and scale its business from both a global and local basis."
About Digital Intelligence
Digital Intelligence provides Thailand’s top entertainment companies with turnkey development projects. These include integrated OTT (Over The Top) platform solutions, exclusive live streaming events, online vote management systems, international merchandise selling, exclusive subscription content, and gamification where digital wallets are integrated with payment gateways to directly earn and understand fan club interests.
Challenge
Digital Intelligence wanted to monetize its Fanclub offering for the entertainment industry, providing a solution where it could earn directly from its global and local fan clubs.However, most of its audience communication was one-way, using an outdated SMS system. Digital Intelligence wanted to provide a more interactive experience, replacing its existing SMS vote system with a digitized, secure and global offering.
The company also wanted to more intelligently identify client targets, analyzing its secondary data to implement effective marketing campaigns.
Why Alibaba Cloud
Alibaba Cloud provided a highly secure and encrypted infrastructure, which included compliance with several international standards. The scalability of Alibaba Cloud’s integrated globally infrastructure also allowed Digital Intelligence to connect and handle requests across multiple countries all in one solution. Now, Digital Intelligence is earning directly from live fanbase voting, global live ticket sales and video on demand. It can directly sell merchandise to a global fanbase and deliver those goods to their doorstep. Thanks to Alibaba Cloud’s analytics solutions, Digital Intelligence can understand its fanbase across 30 countries and communicate with them through mini-campaigns and gamified engagement methods.
Architecture
Alibaba Cloud installed a primary Elastic Compute Service (ECS) cloud server with replication of another ECS to concurrently update an ApsaraDB RDS database. ECS also serves the web front-end and API to mobile applications separately.These components were integrated with Alibaba Cloud’s Object Storage Service (OSS) for both static and dynamic file data, Direct Mail to send automatic emails, and our Content Distribution Network (CDN).
Using ApsaraVideo Live RTS (Real-Time Streaming) with Alibaba Cloud’s cross-border Global Accelerator and CDN, Digital Intelligence benefited from live streaming to multiple countries. These video streams use Narrowband HD to help reduce bandwidth. Digital Intelligence also uses Machine Translation to translate live speech into local languages, further improving the user experience for its global audiences.
Looking Forward
These new customer insights and revenue streams are driving Digital Intelligence’s future marketing campaigns and helping the company identify new development products and digital content. Thanks to the scalability of Alibaba Cloud’s infrastructure and range of digital solutions, Digital Intelligence is now in the perfect position to meet customer demands and scale its business from both a global and local basis.
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Snapshot
Digital Intelligence expanded its customer insights and revenue streams using Alibaba Cloud’s global infrastructure and digital solutions.
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