Marketing channels are fragmented and difficult to manage uniformly, and long content creation cycles make it impossible to deliver timely, relevant messages. How can marketers personalize engagement at scale when customer data is scattered, and content production takes days?

Our omnichannel user operations platform unifies public and private domain data (from e-commerce platforms, your apps, and mini-programs) for full-chain marketing automation. Enhanced by GenAI technologies such as Qwen models, it can intelligently segment audiences from basic attributes to interest preferences based on natural language input, and generate marketing copy and visuals accordingly. In addition, you can customize workflows on a visual canvas to enable trigger-based marketing campaigns. This can reduce the content production cycle to less than one day and enable precise audience targeting for member operations.

Multi-style marketing visuals and live streams drive customer conversion, yet traditional production requires turnaround days and high costs. How can retailers scale visual content production without inflating costs or sacrificing speed?

Our GenAI solutions deliver immersive experiences at the moment of decision. Visual-generation models like Wan power dynamic imagery and immersive content for every channel and audience, with multi-model reference support and precise pose control to enable diverse creative variations, while ensuring consistent character and product appearance across all content. AI virtual try-on creates realistic styling based on user facial features and body type. Digital human streamers deliver 24/7 product demonstrations. The result is differentiated visual experiences at scale, with shorter production cycles.

Customer data underpins every interaction, yet it is scattered across multiple systems creating isolated data silos, making it impossible to recognize cross-channel behavior or enable real-time decision-making for instant marketing. How to build a single customer view that powers personalized experiences and real-time insights?

Alibaba Cloud's data intelligence helps you create a unified CDP as the foundation that powers personalized experiences and real-time marketing decisions. The OneID technology connects scattered data across systems to build persistent customer identities. Dual real-time and offline engines enable second-level processing alongside deep analysis—breaking down silos to create a single source of truth. Visualized data development with complete data lineage tracking lowers technical barriers while ensuring full traceability.