零售
亚太
企业/政府机构
About Bonjour
Bonjour Holdings Limited is one of the leading cosmetics retail chains in Hong Kong. It was listed on the Main Board of The Stock Exchange of Hong Kong Limited in 2003.
Bonjour currently runs 30 retail stores in Hong Kong, Macau, and Guangzhou. Most of these retail stores are located in prime locations that are highly visible and easily accessible to pedestrian traffic. We believe that our retail network can provide beauty and health-care products in a more accessible and available way that can continue to gain popularity among customers.
Challenge
In the past, Bonjour’s sales were mainly in the offline store, but with the impact of the pandemic, the flow of people, and the turnover at the store decreased significantly. Therefore, Bonjour’s deployment and transformation to the combination of offline and online sales, the difficulty faced by it is how to use technology to carry out precise marketing to find out the target customer group or through customer preference analysis to improve customer consumption and loyalty
Why Alibaba Cloud
Alibaba Cloud’s rich, new retail experience, coupled with its huge marketing awareness in Mainland China, gives it a great advantage in expanding the consumer market. Alibaba Cloud's ability to handle big data is very strong. It is an ideal supplier to solve the problems faced by customers and helps speed up the digital transformation process.
Architecture
Bonjour adopts Alibaba Cloud's MaxCompute, Quick Audience (connect to DataBank) and AnalyticDB for its data processing capabilities. This allows Bonjour to build an all-in-one omnichannel data solution to better formulate brand strategies, monitor brand operation, and increase customer base through rich customer insight models and convenient customer growth strategy configurations. Bonjour also uses QuickBI and Dataphin for data analytics related to online payments and cloud data, allowing them to quickly build data portals to gain accurate insights and meet customized business needs.
Looking Forward
Bonjour looks forward to strengthening our cooperation with Alibaba Cloud in the future and making good use of big data analysis to accelerate our digital transformation. In the long run, Bonjour plans to reduce their reliance on offline stores and achieve a new retail solution by leveraging Alibaba Cloud's technology.
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Snapshot
Bonjour is making good use of big data to accelerate its digital transformation and reduce reliance on its offline stores.
Product/Solution Used
Product/Solution Used
