DigitalExchange.id, located in Jakarta, Indonesia, is a digital asset exchange platform founded in 2018. It is a fully secured digital asset exchange with profitable features that provide fast trading execution and reliable digital wallets. With more than 72K active users worldwide, DigitalExchange.id allows users to securely trade new digital currencies such as Bitcoin, Ethereum, and other alternative currencies with ease and transparency. Its mission is to help advance the blockchain industry by encouraging innovation, developing new technologies, and fostering more effective transformation by building an open financial system.

DigitalExchange.id platform was earlier hosted on a third-party cloud provider, and the company faced multiple performance challenges due to various shortcomings of their cloud vendor. The customers were struggling to seamlessly use the existing platform due to the following key challenges:
● Limited Scalability: The existing cloud infrastructure provider didn’t allow the trading platform to quickly scale up and down to ensure precise real-time transaction execution.
● Unreliable Infrastructure: System instability due to single-server dependence hampered the platform performance, and excessive system downtime adversely impacted the customer experience and service delivery.
● No Local Support: Absence of local data centers in Indonesia also added latency issues to the availability and backup concerns.
● Security and Compliance: Security is a top priority for DigitalExchange.id, and it wanted to strengthen the security for sensitive data assets.

DigitalExchange.id was looking for a cloud partner with local presence in Indonesia, and Alibaba Cloud is the only global public cloud provider with local data centers in Indonesia. Alibaba Cloud’s comprehensive array of solutions and local data centers in Indonesia guaranteed infrastructure stability and quick scalability at a reasonable cost. Alibaba Cloud’s database hosting service allows DigitalExchange.id to get started and scale database instances on-demand, improve the platform’s performance throughout the real-time transaction processing and ensure business continuity with effective backup. Furthermore, Alibaba Cloud’s professional service and highly responsive and dedicated support team enabled DigitalExchange.id to swiftly find solutions to any problem 24*7. Also, Alibaba Cloud’s out-of-the-box security solutions reinforced DigitalExchange.id platform’s commitment to keeping the exchange highly secure for its customers.

DigitalExchange.id found that Alibaba Cloud services including Elastic Compute Service (ECS), Server Load Balancer (SLB), Apsara DB for PostgreSQL, Object Storage Service (OSS), and Key Management Service (KMS) ensure a reliable and consistent digital exchange experience. Alibaba Cloud offered a customized solution that provides scalability and stability required by the digital asset exchange application. Using ECS makes it easy to scale-out and scale-in resources while quickly adapting to fluctuating customer demands and maintaining consistent performance. DigitalExchange.id also leveraged Alibaba Cloud’s on-demand database hosting service, Apsara DB for PostgreSQL to automate monitoring, and ensure efficient backup, and disaster recovery. These services helped DigitalExchange.id to improve the performance and optimize costs and according to the actual usage.

Further, Alibaba Cloud OSS helped the platform to store massive datasets in a secure, cost-effective, and easy-to-use manner. With Alibaba Cloud's local data center presence, DigitalExchange.id is now able to host applications on a world-class cloud provider while addressing distinct local data security regulations. To meet the stringent data security requirements of digital asset exchange industry, DigitalExchange.id leveraged Alibaba Cloud KMS to ensure secure and compliant key management and protect sensitive data assets.

Partnering with Alibaba Cloud allowed DigitalExchange.id to build a high performing digital asset exchange platform that is stable and scalable. The roadmap for the platform is to bring more innovation, efficiency, and equal opportunities to the world by building an open financial system and Alibaba Cloud ideally fits this requirement and will be a strategic partner in the platform’s journey. Additionally, continuous service or technical support provided by Alibaba Cloud is a vital component for stable business and is critical to the success of the digital exchange platform. Flexibility and scalability of Alibaba Cloud solutions will support the company to adapt to new challenges and facilitate a smarter digital wallet solution to enhance customer experiences.