Channel Partner Program

Enrich your solution portfolio and expand your business scope by being a channel partner with Alibaba Cloud.

Partner Console

Why Join Us

Alibaba Cloud Channels Partner Program offers unique opportunity to be part of Alibaba Cloud's ecosystem. A Channel Partner will quickly learn and understand Alibaba Cloud's Apsara-based technologies. From there they will be able to develop new business solutions and tap into a new market of customers.

Business Models


Agencies promote Alibaba Cloud products and solutions to their customers . When customers consume cloud resources, Alibaba Cloud will provide them invoices, and customers pay Alibaba Cloud directly. Agency will earn commission according to Agency contract with Alibaba Cloud.


Resellers can sell their customers Alibaba Cloud products and solutions, or bundle with their own solutions and sell. Alibaba Cloud will provide resellers monthly consolidated invoice for overall spending of customers, and reseller will pay Alibaba Cloud directly in discounted price. Then resellers will provide their customers invoices and collect payments accordingly. The resellers’ discount is based on Reseller agreement with Alibaba Cloud.


Distributors can recruit tier 2 resellers to sell Alibaba Cloud's products to more customers. Alibaba Cloud will provide distributors monthly consolidated invoice for overall spending of distributor and their subaccount, and distributor will pay Alibaba Cloud directly in discounted price. Then distributors will provide their subaccounts invoices and collect payments accordingly. The distributor’s discount is based on distributor agreement with Alibaba Cloud.

Partner Voices

Gold Channel Partner

Alibaba Cloud provides very comprehensive training and certification exams to Sunthy Cloud team. For major projects, Alibaba Cloud team and Sunthy Cloud work together to communicate with customers and coordinate resources to solve customer problems.

—— Sunthy Cloud

Gold Channel Partner

We believe Indonesia companies have much to benefit from Alibaba cloud's solutions, from optimizing security of data to increaing speed of scalability. Alibaba Cloud delivers services with high standrds of quality but very affordable pricing.


Gold Channel Partner

As one of leading IT solution partners in Indonesia for last 8 years, Bluepower technology collaborates with Alibaba Cloud to give right cloud solution for Indonesia businesses, just like what Alibaba Cloud has done for businesses across the Asia.

—— PT Bluepower

Onboard Process


Register Alibaba Cloud Account


Apply for Channel Partner Program


Application Processing and Contract Signing


Channel Partner Master Account Setup


Channel Partner Journey Starts

Program Benefits

Sales & Marketing Support

  • Cosell support from Alibaba Cloud BD on channel partners key opportunities
  • Participation in exclusive Alibaba Cloud events, and marketing support for channel partners.
  • Official status as Channel Reseller in our partner directory and use of the Alibaba Cloud Channel Partner logo.

Operation Support

  • Channel partner operation enablement to ensure quick start.
  • Alibaba Cloud Channel Platform training.
  • Dedicated channel partner account manager.

Technical Training Support

  • ACA/ACP/ACE Technical certification training with channel partner only discount support .
  • Sets of Alibaba Cloud products and solution training with channel partner only discount support.
  • Alibaba Cloud system architect support on key opportunities of channel partner.

Partner Tiers

Gold Partner

Open for channel partners who complete Silver Partner program with at least 100,000 USD average monthly revenue+ at least 10 ACP certificates + at least 20 active customers

  • Get ACPN Gold Partner badge and certificate
  • Eligible for Market Development Fund
  • Featured on Channel Partner Portal
  • Silver partner benefits

Silver Partner

Open for channel partners who complete Registered Partner program with at least 10,000 USD average monthly revenue+ at least 4 ACP certificates + at least 5 active customers

  • Get ACPN Silver Partner badge and certificate
  • POC support for new project
  • Co-marketing and co-branding opportunity with Alibaba Cloud.
  • Registered partner benefits

Registered Partner

Open for channel partners who complete ACPN Partner program with at least 5,000 USD average monthly revenue+ at least 2 ACP certificates + at least 2 active customers

  • Get Registered Partner badge and certificate
  • Company profiles listed on Alibaba Cloud channel partner list
  • Discount on Technical Trainings
  • ACPN Partner benefits

ACPN Partner

Open for channel partners who are just onboard Alibaba Cloud Channel Partner program or current performance is temporally below Registered Partner program benchmark

  • Access to Alibaba Cloud Partner Network
  • ACPN newsletter subscription

Top Partners


1. FAQ Question 1: What are requests in order to be an channel partner of Alibaba Cloud?

Different channel partners have different requests, and basic requesst are that the applicant should have legal entity in their country, and also certain capabilities and customer base.

2. FAQ Question 2: What are key differences between agency, reseller and distributor?

Agency partner is recommending fresh customers into Alibaba Cloud, and get commission if the customers consume Alibaba Cloud resources. While reseller and distributor make profit by price gap between discounted price and subaccount purchase price. And compared to reseller, distributor can develop tier 2 reseller to expand the business coverage.

3. FAQ Question 3: Does Alibaba Cloud offer business system for channel partner to manage their business?

Alibaba Cloud provides channel partner the Alibaba Cloud Channel Platform for their daily business management. The Channel Platform is consist of customer management, bill management and coupon management. Alibaba Cloud has prepared channel platform training material when partner is officially onboard.

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