Real-Time Livestreaming for Sports and Events

Stream sports and events on the Internet smoothly to worldwide audiences concurrently


While more sports, media, and entertainment events are airing on the Internet and live TV, most online presentations often lag behind live TV, preventing audiences from having a great fan experience. Alibaba Cloud ApsaraVideo Live provides high-reliability, low-cost livestreaming services in HD with low latency for sports and other large-scale online events through advanced media capabilities, such as edge push streaming, Narrowband HD transcoding, VOD, backup, and disaster recovery.

Solution Highlights

  • One-Stop Livestreaming Solution

    This all-in-one solution uses ApsaraVideo Live to streamline your content broadcasting process from live upstreaming, livestreaming, to live downstreaming, greatly speeding up your time to market.

  • TV-Level Reliability

    Alibaba Cloud’s global cloud infrastructure provides full backup and disaster recovery capabilities to ensure the security, reliability, and scalability of your services.

  • HD High Speed

    Alibaba Cloud's CDN coverage of 3,200+ nodes globally support high speed livestreaming with a bandwidth of 180Tbps. ApsaraVideo Live can also reduce the bitrate by 20%-30%.

  • Industrial Best Practices

    Our expertise in the Sports and Media industry is evident through the annual Double 11 Shopping Festival Taobao Live event and our support for the 2018 FIFA World Cup.

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Alibaba Cloud Powers Olympic Games

Alibaba Cloud - Worldwide Olympic Cloud Service Partner Since 2017

“We were lucky in the sense that we have the TOP partnership with Alibaba. Alibaba is one of the key players in the world in cloud technology, and together with them we developed what we call the OBS Cloud, which is a platform which allows broadcasters to receive content remotely on the cloud and even to work on this content remotely on a cloud basis." - Olympic Broadcasting Services (OBS) Chief Executive Yiannis Exarchos

Press Conference on Cloud

Press conference on cloud is powered by Alibaba Cloud's all-in-one audio and video streaming solution plus CDN for both livestreaming and on-demand services. Compared to the conventional media conference, the innovative new approach helps broaden the media reach virtually, and eliminates the need to be physically present at the conference venue.

How It Works

This one-stop solution leverages ApsaraVideo Live to provide a TV-level sport and event streaming experience with low latency.

  • • Upstreaming - You can stream multiple signal sources to different livestreaming centers for high availability and accelerate the stream by delivering content via CDN to audiences from the nodes nearest to them globally or via the dedicated connections of the high-speed Express Connect network.
    • Livestreaming and Processing - ApsaraVideo Live, empowered by the Narrowband HD transcoding technology, can reduce the bitrate by 20-30% while ensuring high image quality. Commercial DRM supports Widevine and Fairplay to protect copyrighted content. The adaptive bitrate (ABR) function can automatically stream the suitable resolution according to the audience's network. You can record the content and store it to VOD services. ApsaraVideo Live also features stream mixing, a news ticker, picture switching, and other functions for advanced program directing, brand marketing, and monetization purposes.
    • Video Play and Live Interaction - Alibaba Cloud CDN and RTS accelerates the content distribution and brings latency down to two seconds on the global network. Player SDK supports multi-end and multi-platform to ensure a smooth livestreaming experience. The Instant Messaging service enables popular social features, such as live commenting and sending gifts to livestreamers.

ApsaraVideo Live

Provide high-definition and uninterrupted live audio and video services.

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ApsaraVideo VOD

Build secure, scalable, and highly customizable VOD platforms and applications with efficient.

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Content Delivery Network (CDN)

A scalable and high-performance content delivery service for accelerated content distribution to worldwide users.

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Security and Compliance

We are committed to providing stable, reliable, secure, and compliant cloud computing infrastructure services across major jurisdictions around the world.
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  • ISO 27001
  • SOC2 Type II Report
  • C5
  • MPAA
  • TPN

Customer Success Stories

"As Indonesia's leading integrated media company, the largest content producer, and largest pay-for-TV operator, the MNC Group holds Indonesia's largest and most extensive multi-platform media portfolio and four national free-to-air channels. MNC also owns, a major online video sharing platform in Indonesia."


Alibaba Cloud provides an adaptive bitrate function via the local transcoding service in Indonesia to guarantee the streaming experience. Through the optimization of the TCP protocol, latency is reduced by more than 30%, and the lag rate is reduced by 40%. During important events, Alibaba Cloud’s solutions provide full-link livestreaming data monitoring and 24/7 safeguard.

"Yippi aims to grow its user base to become one of the largest super apps in Southeast Asia, and hopes to continue to work closely with Alibaba Cloud to explore more solutions in data trends and prediction."


Yippi is the popular smart phone app that features an immersive messaging platform and an entertainment hub. Alibaba Cloud ApsaraVideo Live provided the necessary networking and computing support as well as real-time transcoding technology to ensure that Yippi’s content can go live without any hiccups, even in high concurrency scenarios. ApsaraVideo Live is equipped with several smart algorithms and can both maintain and enhance Yippi’s in-app user experience. And, at the same time, the ApsaraVideo Live team also helped Yippi to achieve a quick go-to-market strategy.

Related Resources


Sports and Events Going Digital:How to Build Your Livestreaming Platforms

This whitepaper introduces the Real-Time Livestreaming for Sports and Events solution and explains how it provides high-quality livestreaming services.

Best Practice

Building Live Streaming Apps Based on Alibaba Cloud Services

Alibaba Cloud provides all the help you need to build live streaming apps for iOS and Android devices.


What is ApsaraVideo Live

Get a complete understanding of video streaming service.

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Experience and learn the power of Alibaba Cloud.

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