Retail
Digitization
Enterprise
With an extensive retail network in Greater China, Korea, Japan, Singapore, Malaysia, and the United States, and a fast-growing e-commerce business, the Group is implementing effective online-to-offline ("O2O") strategies to succeed in today's omnichannel retail environment.
About
Chow Tai Fook Jewellery Group
Chow Tai Fook Jewellery Group
Chow Tai Fook Jewellery Group Jewellery Group Limited (the "Group"; SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.
Founded in 1929, the Group's iconic brand "Chow Tai Fook Jewellery Group" has been widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. The success of the Group and its iconic brand is rooted in innovation, craftsmanship, and heritage. The Group also holds other jewelry brands including CHOW TAI FOOK JEWELLERY GROUP T MARK, HEARTS ON FIRE, MONOLOGUE, and SOINLOVE, which are the first examples of a long-term multi-brand strategy rollout.
With an extensive retail network in Greater China, Korea, Japan, Singapore, Malaysia, and the United States, and a fast-growing e-commerce business, the Group is implementing effective online-to-offline ("O2O") strategies to succeed in today's omnichannel retail environment.
Challenges
Being technologically oriented, along with an extensive retail network all over the world and a rapidly growing e-commerce business, Chow Tai Fook Jewellery Group faces challenges in daily collaboration and communication. Thus, Chow Tai Fook Jewellery Group planned to build a communication tool to improve internal communication and operation efficiencies. The communication tool will connect over 30000 employees located all over the world.
Deployment
The corporate communication tool is run on Alibaba Cloud platform. The high availability clustering design, auto-scaling feature, enterprise level encryption provides Chow Tai Fook Jewellery Group a stable, reliable, and accessible platform from anywhere in the world. It can cater for rapid business growth and provide better customer experiences.
Looking Ahead
Chow Tai Fook Jewellery Group's commitment to sustainable growth is anchored in its "Smart+" strategy, which is in place to promote long-term innovation in the business, in people, and culture. Another asset underpinning sustainable growth is a sophisticated vertically integrated business model. This supports the Group by fostering excellence and extending opportunities along the entire value chain to communities and industry partners. In the future, we look forward to have more cooperation and business synergies with Chow Tai Fook Jewellery Group on different areas.
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Snapshot
Chow Tai Fook Jewellery Group's communication system built on Alibaba Cloud connects over 30000 employees globally.
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