Most sporting events attract global audiences and attendees, where thousands of event staff, the world’s media, coaching teams, government officials and volunteers all require different levels of access to these global sporting events.

To manage the flow of so many diverse groups of people and provide the appropriate level of access around an event site, a paper-based accreditation system is not enough. That’s why, at Alibaba Cloud, we have developed our Digital Badge system. In this article, we will explain the operational, user experience, and environmental benefits of our Digital Badge system, compared to paper-based tickets, for world-class sporting events.

The Digital Badge system simplifies the management of sporting events, allowing organizers to grant access to individuals with ease. You don’t need to print a paper ticket, removing unnecessary wastage but also reducing the amount of time it takes to check someone into a venue.

Using the Digital Badge solution, you can issue a card within seconds and also issue a card on demand, reducing the inventory issues often associated with paper-based systems. Card holders can also receive card expiration notices and other important notifications, helping organizers manage their Digital Badge systems with ease.

Our Digital Badge solution provides a wealth of data, compared to conventional paper-based accreditation systems. As an event unfolds, organizers can forecast and make real-time decisions to further optimize an event.

Organizers can push important information to individuals using the Digital Badge system. If, for example, the time and location of an event is changed, you can push and pull individuals to different areas. This optimizes the user experience, where every accredited user has the most up-to-date and relevant information they need to navigate an event site.

Organizers can also conduct post-event analyses, allowing them to identify areas of improvement and success. This knowledge transfer is important for future events, providing organizers with valuable insights.

Our Digital Badge solution allows sporting or other type of event organizers to operate securely. It overcomes the risk of counterfeit tickets and other fraudulent activities, thanks to a range of robust security measures. It combines both digital and physical anti-counterfeiting technologies and provides centralized access control management to organizers.

There are further benefits here from a health management perspective, where embedded strategies can be combined with digital accreditation to allow staff to return to work safely, in our post COVID-19 world. What’s more, the Digital Badge solution can identify the potential infection risk to individuals, facilitating a track-and-trace system, if required.

Our Digital Badge system allows sporting organizers to monitor the flow of people across their site. This provides many operational benefits, allowing organizers to optimize their spaces and services, and respond to events in real-time.

DataV is a powerful data visualization tool, which can be used in conjunction with our Digital Badge solution to show real-time statistics about a sporting event. Using DataV, you can visualize this information with ease, allowing organizers to analyze heatmaps of a site. You could, for example, monitor the total number of accredited visitors, their flow around an event site, and other activities in real time with ease thanks to DataV.

Alibaba Cloud is providing a wide range of solutions, including our advanced Digital Badge solution for seamless accredited visitor access and monitoring. If you’d like to find out more about our Digital Badge solution and other smart technologies, click here.