MyEUShop and Nederlands Express Select Alibaba Cloud to Enhance Efficiency and Innovation

Alibaba Cloud February 8, 2023

Amsterdam, The Netherlands, February 8, 2023 – E-commerce platform MyEUShop, along with its joint venture logistics partner company Nederlands Express (NLE), has chosen Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, as its trusted cloud service provider and technology partner. Alibaba Cloud will support MyEUShop and NLE to optimize their e-commerce platform infrastructure and retail solutions to achieve further business growth.

MyEUShop and NLE will use Alibaba Cloud’s secure and reliable cloud computing products, including network, security and data analysis, to improve the efficiency of business operations by optimizing their e-commerce platform and logistics system, providing a better shopping experience for MyEUShop users. The partners will also leverage Alibaba Cloud's data intelligence tools to analyze the operation of their e-commerce and logistics platforms and generate insights to explore business opportunities.

MyEUShop and NLE will also work with Alibaba Cloud to create an omni-channel e-commerce solution in the Netherlands market. The collaboration – integrating the e-commerce and logistics infrastructure, and quality services from MyEUShop and NLE, as well as Alibaba Cloud’s industry know-how and best practices in the e-commerce and logistics sectors – aims to meet the growing demand for end-to-end e-commerce and logistics solutions from Netherlands clients.

Alex Kan, CEO of MyEUShop and NLE, said: “We believe that information technology is crucial to enhancing cost efficiency so we have remained committed to our investment in technology. MyEUShop set up a technology company in 2015 and our R&D achievements include a warehouse management system, a transportation management system, an enterprise resource planning system, our warehouse picking system Pick to Light, and other IT systems. As well as their deployment within MyEUShop and NLE, these have been adopted by many local companies in Europe. Since applying the Pick to Light warehouse picking system, the efficiency of our warehouse has increased by 160%, and the error rate has reduced to 0.4%.”

“We plan to set up a physical store to introduce an omni-channel new retail model combining online and offline retail and delivery. We will also use our system software and hardware, drawing on Alibaba Cloud’s services to support external customers,” said Kan.

Raymond Ma, General Manager of Europe, Alibaba Cloud Intelligence, said: “Alibaba Cloud is very pleased to provide elastic and flexible cloud computing services for MyEUShop and NLE, to help them optimize cost-effectiveness and deliver business innovation through cloud technology. Alibaba Cloud has accumulated experience and best practices in supporting Alibaba Group’s business operations in e-commerce and logistics fields, which allows us to provide our industry know-how and solutions to help Netherlands businesses address their challenges to achieve business growth and innovation.”

MyEUShop is a fast-growing e-commerce company established in 2017, specializing in Asian groceries with the ambition to develop omni-channel retail. It is advancing the way people purchase groceries by introducing a user-friendly online experience and real-time home-delivery tracking. NLE, established in the Netherlands in 2013, has long been a trustworthy logistics company, providing international express, domestic delivery, air freight, overseas warehousing and other logistics solutions.

Alibaba Cloud is the world’s third leading and Asia Pacific’s leading IaaS provider, operating 86 availability zones in 28 regions globally. Alibaba Cloud provides secure and reliable cloud computing products for businesses in the Netherlands, including elastic computing, database, storage, network, security and data analysis, among others, and provides solutions for key industries including finance, retail and logistics, to help local companies leverage the benefits of cloud computing.

About MyEUShop

MyEUShop is a fast-growing e-commerce company established in 2017, specializing in Asian groceries with the ambition to develop omnichannel retail. MyEUShop has been committed to development an efficient delivery network and technology to ensure the best quality of the products delivered to the customers. MyEUShop is the largest online Asian groceries platform in the Benelux region.

About Nederlands Express

Nederlands Express, NLExpress (NLE), headquartered in Schiphol in the Netherlands, is a professional international logistics company providing international logistics delivery, warehousing operations and other logistics distribution solutions. NLE’s transportation network covers all of Europe and the company has established a long-term strategic partnership with well-known companies such as Eurasia Special Line, Dutch Post, Belgian Post and China Southern Airlines.

About Alibaba Cloud

Established in 2009, Alibaba Cloud ( is the digital technology and intelligence backbone of Alibaba Group. It offers a complete suite of cloud services to customers worldwide, including elastic computing, database, storage, network virtualization services, large-scale computing, security, management and application services, big data analytics, a machine learning platform and IoT services. Alibaba maintained its position as the third leading public cloud IaaS service provider globally since 2018, according to IDC. Alibaba is the world’s third leading and Asia Pacific’s leading IaaS provider by revenue in U.S. dollars since 2018, according to Gartner.

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