Data Management: Its Overview, Benefits and Limitations

Data management refers to the act of acquiring, saving, and handling data produced and gathered by a corporation. Efficient data management is critical to establishing IT infrastructures that handle commercial applications and offer analytical insights to enable business administrators, managers, and consumers to improve practical evaluation and strategy development.

The goal of the data management procedure, which combines several distinct tasks, is to guarantee the accuracy, availability, and accessibility of the data in business operations. IT and data management units perform much of the tasks involved in data management; however, commercial users also take part in some aspects of the procedures to ensure that the data satisfies their requirements and keep them abreast with the guidelines of its use.

This in-depth explanation of data management contains information on the benefits of an effective data management policy, skills needed, and the limitations that firms must overcome.

Importance of Data Management

Over the years, the value of data has increased. It is now viewed as a productive resource that can be leveraged to increase the business's profitability by making better company strategies, boosting marketing initiatives and providing cost-saving business procedures. However, poor data management can cause businesses to struggle with incongruent data structures, inaccurate data sets and data quality issues, which hampers the capability of running analytics programmes and business intelligence (BI) or provide wrong conclusions.

The value of data management has become more crucial to firms as they receive more regulations, especially in data privacy and protection policies. Furthermore, corporations are also collecting larger quantities of data and a greater range of data formats. If companies do not have access to proper data management, areas like these will be too cumbersome to operate.

Categories of Data Management

• Master Data Management (MDM): Master data management ensures that the company operates on the most precise and reliable information and helps eliminate needless data processing. MDM uses its infrastructure to collate data from multiple origins and present it as a single, viable source. In addition, the facilities in MDM help make any data changes.
• Data Steward: The function of the data steward is to regulate the nature of the information the company collects and ensure it conforms to its policies. A data steward monitors the data gathering processes and ensures that the data collated is in the right format.
• Data Quality Management (DQM): DQM preserves data quality. It does this by looking for hidden errors or inconsistencies in the collated data, thus maintaining high-quality information. Data quality managers perform these tasks frequently.
• Data Security: This is the most crucial part of data management. It involves using tools like DevSecOps to ensure data checks at all levels of data processing, whether during the development stage or during the transfer of information. Data security experts require the knowledge of encryption management to prevent data breaches and track any suspicious activity in the enterprise's database.
• Data Governance: Data governance, as the name implies, is the control of data in an organisation. It must establish the policies and regulations for the quality of the information in the company. Data governance structures are synonymous with a constitution because they contain laws, rules and policies that improve the performance of data processing and other related tasks.
• Big Data Management: Big data refers to data in large amounts, and it has become widely known in recent times. Big data management is gathering and processing huge data sets and is carried out using big data tools.
• Data Warehousing: This is the collation and storage of enormous amounts of data in the businesses' data warehouse. A data warehouse comprises many databases, each containing rows and columns. Data warehouse management is a procedure that involves the thorough analysis of raw data to get some unique commercial ideas or perspectives and also to keep track of cloud-based technologies that gather raw data.

Techniques Used in Data Management

The activities involved in data management require special skills to optimally carry out data processing strategies and provide value from the data. The skills are:

• Analysis of Data: This is the use of data to boost business strategies and policies, which includes designing programs, compiling lists, looking for distinctive patterns and analysing and reporting results. It demands expertise in data management tools and techniques to meet customers' satisfaction and generate value out of data.
• Database Software Navigation: This skill requires that you know how to use database software to find records, organise, edit, format, print, and perform other tasks. It also demands that you know how to obtain and use database software. Using Excel to analyse data, compose queries and make reports, and learn specific functions in the software, are also needed.
• Data Integrity: Data integrity requires knowledge of various definitions, programme rules, and data sources. It involves the establishment of clear lines of communication, evaluation of data, and verification that the data being processed is genuine and correct. When examining the data, keep an eye out for any defects.
• Account and File Management: Managing accounts and files is essential for keeping track of online records and assisting users with their account information. It involves huge responsibilities, such as managing files on the system. This task requires you to copy, paste, upload, move or download files and send email attachments to others.
• Database Planning and Design: It requires knowledge of database design concepts, which include "relational d atabase design" concepts (table structure; one-to-many relationships). Experts need to know various database types and their advantages and drawbacks, so they can contribute to planning database programmes and collate and process data efficiently.

Data Management Risks and Challenges

The following are the significant limitations of data management:

• When there is no established data management practice, corporations will find it difficult to access accurate and relevant data since they are fragmented and dispersed widely. Retrieval of data from a secure and reliable source then becomes a difficulty.
• Conversion of raw data into organised and useful data is another limitation of data management. Data, when gathered, is typically unorganised and producing value from such data requires sound sorting and analysis. This is the area where third-party bodies assist.
• Asides from data management, human management is also necessary for a company to thrive and succeed. Employees should understand the merits of applying data management processes and their impact on their careers and personal lives. These are the drawbacks that companies face frequently; however, it is easy to prevent them from using sound data management strategies and developing tools.


Data management is the practice of organising, storing, safeguarding, and processing the information that an organisation has obtained from numerous sources most safely and efficiently. There are various kinds of data management, including Master Data Management, Data Steward, Data Security, Data Governance, Data Quality Management, Big Data Management and Data Warehousing. Data is crucial for improving company decisions, supporting product development, marketing initiatives, and customer relations.

To perform these operations, expertise in data integrity, data analysis, accounts and files management, database software navigation, and designing and planning databases are needed. Although data management has its merits and drawbacks, an enterprise can grow and achieve its long-term objectives if sound data management strategies are carried out.

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