This solution provides out-of-the-box web applications based on Alibaba Cloud's data analytics capabilities and mPaaS platform to seamlessly transform the customer experience from digital marketing and sales to customer service across channels.

Omnichannel-Channel Customer Engagement
Apps in all channels are aligned based on consistent data tracking and unified user data storage on Alibaba Cloud.

Customer Enablement from Marketing, Sales, and Service, to Ecosystem
• Marketing Enablers: include digital marketing features in various channels, such as marketing surveys, campaign management, and customer loyalty management, to achieve joint-channel marketing.
• Sales Enablers: create a consistent online shopping experience with Product Catalog and Cross-Channel Shopping Cart, and manage sales tasks and performance for revenue growth.
• Service Enablers: automate intelligent customer service with interactive voice and text response between telcos, customers, and partners with DingTalk Instant Messaging and Chatbot Service.
• Eco Enablers: manage partner onboarding, subscription, and settlement.

Two Pillars from Alibaba Cloud
• Data Analytics: build a unified customer interaction repository to provide contextual and highly relevant customer service. Bring insights on digital marketing strategy making and sales campaigns to boost revenue.
• mPaaS Platform: enable telcos and partners to develop mini programs and embed them to consumer apps to augment the telco’s ecosystem.