Unified Cloud-Based Content Delivery Platform
Cloud Display is a content intelligence-driven information distribution system offered by Alibaba Cloud to facilitate content delivery to digital signage screens. It provides a wide variety of capabilities (such as content editing, filtering, enhancement, typesetting, delivery, and device integration). You can use Cloud Display to block inappropriate content (such as terrorism-related content, pornography, and violent content), generate content intelligence-drive recommendations, convert content formats from the cloud, and create digital posters based on algorithms.
Cloud Display allows you to easily integrate your ads (or third-party ads) and deliver ads statically or dynamically to digital signage screens. This helps deliver and manage ads across locations (such as within the individual stores of a chain-store brand). Cloud Display supports app-based content delivery and provides display hardware (upon request). Please contact us for more information about the hardware devices we offer.
Sensitive Content Filtering
Cloud Display uses content filtering algorithms to automatically detect and filter inappropriate content (such as pornography, politically sensitive content, and violent content). This helps reduce time spent on content supervision by operations staff. Content filtering is supported for multiple forms of content (such as text, images, videos, and web links).
Multi-Screen Synchronization
Cloud Display supports synchronized playbacks on multiple devices. Multi-screen synchronization reduces playback latency to milliseconds and allows you to deliver consistent and synchronized presentations across screens.
Rich Typography Designs
Cloud Display provides various typesetting features that allow you to quickly create content with attractive typography. Typesetting supports image content, text content, marquee ads, video content, carousel ads, elevator ads, dynamic QR codes, and other content forms.
Why Cloud Display?
Brands in the New Retail industry and digital signage providers strive to promote unified consumer recognition and improve the conversion rate by maintaining their brand image and providing consumers with steady and consistent online and offline experiences. Furthermore, brands and providers need to customize marketing content on a store-by-store and screen-by-screen basis to precisely market to their intended audience.
Unified Screen Management
Offline digital signage management solutions hinder the management of marketing screens and content across regions, which causes inconsistent and inefficient content delivery. Cloud Display uses cloud technologies to enable remote screen monitoring, upgrading, adjustment, grouping, and other operations tools that simplify screen management and improve operations efficiency.
Reduced Content Compliance Risks
Traditional content distribution solutions and USB-based presentations are prone to compliance issues due to a lack of an effective content-filtering system. You can use Cloud Display tools (such as content filtering, sensitive word filtering, copyright protection, complaint support, and real-name verification) to manage information distribution.
Lean Marketing Operations
Brands and media service providers need to create and provide marketing content based on information (such as locations, weather conditions, business types, and inventory volume) to maximize marketing effectiveness. Cloud Display empowers brands and media service providers to automate marketing, content management, and data analysis, reducing labor costs and overall marketing operations costs.
Data Statistics and Analysis
Traditional content distribution solutions are more limited in offering crucial aspects (such as data collection, data analysis, and instant content updates). In contrast, Cloud Display enables content operations managers to monitor device usage and content playbacks in real-time and use collected information to track conversion rates and analyze content delivery.
Architecture
Cloud Display provides powerful features (such as content editing, filtering, enhancement, typesetting, delivery, and device integration) that can build a digital signage management solution that enables real-time interactions between the software and hardware.
Features
Account Management
Use account and role management to manage logons and control access. Supported logon methods include Alibaba Cloud accounts, Alipay accounts, and more. You can create a custom role to log on to the platform.
Device Management
Manage and monitor device information (such as basic information and device status) and detect device faults at the earliest opportunity.
Content Management
Use content upload, content recognition, and storage features to create and manage content. You can efficiently manage content sources, including images, videos, and links.
Playback Scheduling
Manage playlists on devices and schedule content playbacks. Cloud Display dynamically calculates and manages content playback. Spot announcements and carousel playbacks are supported. The granularity of playback scheduling is down to seconds, with a maximum time range for playback scheduling of up to one year.
Content Filtering
Utilize filtering algorithms and manual filtering to filter inappropriate content (such as pornography, violence, and terrorism-related content). This helps reduce capital used in the manual filtering process.
Dynamic Content Delivery
Adjust content dynamically. You can remotely deliver content to digital signage screens and rearrange the playback sequence of the content.
Unified Management across Regions
Centralize cross-region content delivery management on the same platform by the same content managers.
Content Distribution Solution Comparison
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Cloud Display accounts Support for customers' system accounts |
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Device signal strength management (exclusive to Alibaba Cloud hardware) Device grouping Device hibernation and wake-up settings based on business hours or fixed time |
Device grouping Device hibernation and wake-up settings |
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Multi-layer composite scheduling capabilities (such as scheduling at the background layer and information layer) Data analysis for playback troubleshooting |
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Application Scenarios
Malls and Stores
Cloud Display allows malls and stores to efficiently present products, inform consumers about promotions, and convey their brand image through informative screens, which can help attract customer attention and boost sales.
Hotels
Cloud Display-powered screens in hotel lobbies and rooms are effective tools to inform guests of hotel facilities, services, tourist attractions, and weather conditions, which contributes to customer satisfaction and loyalty.
Hospitals
Hospitals can use Cloud Display to improve their service efficiency by providing information about doctors, doctor visit processes, and patient queuing status.
Advertising Media
Cloud Display can help improve content management in public spaces (such as subways, airports, and railway stations). It also enables real-time ad modification across digital signage screens, which improves advertising flexibility.
