Founded in 2016, Ultra Voucher is redefining how people connect, shop, and get rewarded in the digital age. As a leading Indonesian platform in the voucher, rewards, and loyalty ecosystem, Ultra Voucher transforms everyday transactions into seamless, personalized, and rewarding experiences.

Through innovative offerings, such as Ultra Voucher Gift Card (UVGC), UltraGift, and its advanced Loyalty Engine Platform, it connects consumers to over 600 top merchant brands across retail, F&B, lifestyle, and entertainment. This integrated ecosystem enables businesses to strengthen customer engagement effortlessly, while giving users a unified platform to discover, redeem, and enjoy rewards with unmatched convenience and choice.

Ultra Voucher experienced severe performance limitations as user demand surged during promotional campaigns, holiday seasons, and “double date” events such as 8.8, 9.9, and 10.10, which generate massive traffic surges. The existing tightly coupled monolithic infrastructure struggled to scale efficiently, causing:

● Slow voucher redemption
● Delayed transaction processing
● Occasional service outages.

With millions of users expecting instant access to digital vouchers, even minor latency or downtime directly impacted customer trust and revenue. Additionally, growing complexity across 700+ merchant integrations, each with unique security and compliance requirements, including highly regulated financial service merchants, added to the challenges.

Therefore, the company recognized the need for a large-scale architectural transformation, moving to a modular, microservices-driven ecosystem that embeds scalability as a core consideration in architecture design to ensure the platform can handle concurrent user spikes seamlessly. Through this modernization, Ultra Voucher aims to achieve greater agility, scalability, and service personalization across the entire omnichannel landscape.

Alibaba Cloud’s strong presence in Indonesia, with three world-class local data centers, makes it the ideal choice for Ultra Voucher to host and operate its digital ecosystem effectively. The company can confidently rely on Alibaba Cloud for both production environments and disaster recovery operations, supported by an industry-leading 99.985% uptime guarantee and robust service-level agreements (SLAs) that ensure business continuity.

Furthermore, Alibaba Cloud’s flexible scaling capabilities enable Ultra Voucher to dynamically provision and optimize cloud resources during peak demand, such as major shopping and promotional events, ensuring seamless user experiences. With its suite of innovative cloud solutions, Alibaba Cloud helps Ultra Voucher streamline IT operations, reduce infrastructure management overhead, and enhance overall performance, scalability, and resilience across its digital rewards and loyalty platforms.

Ultra Voucher, through its strategic alliance with Alibaba Cloud, has achieved transformative outcomes that are crucial to its operational success in the digital voucher market.

● 50% Faster Transaction Processing: Ultra Voucher's integration with Alibaba Cloud's services has led to an increase in transaction processing speed, resulting in a significantly more efficient operational workflow and enhanced end-user experience during peak purchase times.

● 30%+ Cost Savings in Infrastructure Operations: Ultra Voucher has achieved more than 30% savings in infrastructure operational costs. This reduction is primarily attributed to the efficiency and scalability of Alibaba Cloud's Kubernetes (ACK) and ApsaraDB RDS pricing model, which enabled Ultra Voucher to optimize its spending in line with actual user demand.

Ultra Voucher continues to work with Alibaba Cloud to identify further opportunities to optimize its network and performance on the cloud.

Looking forward, the company aims to harness the combined power of AI and Big Data to drive intelligent automation, hyper-personalization, and smarter decision-making across its ecosystem. By embedding data-driven intelligence into its microservices architecture, Ultra Voucher can automate repetitive customer-facing operations, predict user needs in real time, and continuously optimize experiences across every channel.

This vision positions Ultra Voucher to build a truly adaptive, insight-driven omnichannel platform, one that scales intelligently, operates efficiently, and continuously evolves through innovation.