Media
Vietnam
SME/Startup
"Alibaba Cloud's global reach and local help have been key in our global growth , fixing tech problems fast and making us work better. This team-up has cut our IT costs by 30% and speed up project launches by 20%."
Jensen Wu
CEO, Topview
About Topview
Established in June 2022, Topview is a technology-driven enterprise primarily engaged in the software and information technology services industry. The company specializes in providing SaaS platforms for short video and live-stream production, editing, and data operations, serving cross-border e-commerce and content e-commerce sellers.
With extensive expertise in the B2B live-streaming sector, the team delivers top-notch digital human technology services. Powered by advanced AI capabilities, Topview supports diverse application scenarios, including e-commerce live streaming, creative videos, and real-time interaction.
Committed to product and technological innovation, the company aims to build a world-class live-streaming SaaS platform.
Challenge
During the early stages of Topview's overseas business expansion, the company experienced issues with network fluctuations and hardware overloads while using AI live streaming, as AI digital humans are generated in real-time, which places heavy demands on both the network and hardware.
As a result, the AI’s performance during live stream was inconsistent and unstable, leading to lags and delays, affecting the quality of the streaming experience, as well as limiting business expansion in overseas.
Why Alibaba Cloud
Scalability and Elasticity: EDS provides the flexibility to scale resources up or down based on demand. It ensures Topview can handle peak traffic during live streaming events without compromising performance.
Cost Efficiency: With EDS, clients can avoide significant upfront investments in traditional IT hardware. This enables them to launch projects quickly and cost-effectively.
Global Footprint with Local Support: With the robust infrastructure and support available worldwide, Alibaba Cloud offers a global infrastructure that helps Topview expand their services globally with confidence. Alibaba Cloud’s local support ensures quick resolution of any technical issues, enhancing their operational efficiency.
Architecture
Key Results
1. Increase in Work Efficiency: Alibaba Cloud’s EDS streamlined operations, reducing communication costs and hardware challenges, particularly in SEA, where outdated infrastructure often slowed progress.
2. Boosted Project Implementation/Deployment by 20%: The platform accelerated project rollouts, enabling quicker live streaming launches and smoother operations around the globe.
3. 30% Reduction in IT Cost: By leveraging Alibaba Cloud, Topview reduced the need for local hardware purchases, cutting deployment costs by 30% while maintaining performance standards.
Looking Forward
After a successful initial collaboration with the Alibaba Cloud Vietnam team, Topview is confident of forming a deeper partnership with Alibaba Cloud across other regions to support its business growth and global expansion by leveraging Alibaba Cloud’s best practices.
Topview will also work closely with Alibaba Cloud to enhance both the upstream and downstream connections for its customer base. By combining AI live streaming technology with Alibaba Cloud’s comprehensive suite of cloud solutions, Topview aims to improve operational efficiency, consistently deliver a world-class customer experience worldwide while achieving cost optimization.
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Snapshot
Alibaba Cloud enabled Topview to streamline operations, accelerate project deployment by 20%, and reduce IT costs by 30%, while enhancing global efficiency.
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