Gaming
Japan
SME/Startup
"We have been able to reduce our infrastructure costs by 20%-30% each month. We feel that this cost reduction is a major achievement in stabilizing our operations."
Yuichi Tamura
CEO and Representative Director of BAEL Corporation
About BAEL
BAEL Corporation plans, develops, and operates games based on the concept of "eliminating the boundary between reality and games." Most recently, the company developed and is operating "Blue Rock BLAZE BATTLE" based on the popular anime "Blue Rock," which has been extremely popular both in Japan and overseas.
Challenge
BAEL needed a robust infrastructure capable of handling a large amount of traffic, as well as cloud technologies to enable efficient and flexible operations which are critical to the success of their game titles. The company had suffered access congestion and unexpected problems during gaming operations, so was looking for a partner to help with stable daily operations with flexible resource adjustment capabilities, as well as careful advance planning with 24/7 technical support.
Why Alibaba Cloud
Most importantly, BAEL needed a flexible pricing system
Along with high availability and ease of use, Alibaba Cloud has a wealth of experience in the Chinese market and provides great reliability in the Asian region. BAEL felt that these strengths would serve as a foundation to support long-term operations. The company considered "Cloud Governance Center" and other AI-based suggestions to be very useful, allowing BAEL to reduce unnecessary costs and manage security and resources efficiently.
Architecture
Resource Server:
・Deliver resources to clients with Object Storage Service (OSS) and use CDN for acceleration.
・Application Load Balancer (ALB) distributes requests and reduces the load on CDN and OSS.
Game Server:
・Game logic is handled by Elastic Compute Service (ECS).
・Scale resources by using Kubernetes to manage the increase in the number of players.
・Classic Load Balancer (CLB) distributes player communication requests to ECS and Kubernetes.
Data Infrastructure:
・Store data such as game play information in PolarDB for MySQL and links to the BigQuery and BI tools to build a data analysis infrastructure.
・Tair (Redis OSS-compatible) enables high-speed processing of session data and ranking information, reducing the load on the database.

Key Results
・Compared to initial estimates, monthly infrastructure costs were reduced by 20%-30%.
・System operation remains stable even when access from both domestic and international users surges during events and campaigns.
Looking Forward
By leveraging Alibaba Cloud, BAEL hopes to achieve the critical balance in infrastructure operations of "securing necessary resources while minimizing unnecessary costs" and create the next hit product. Through the accumulation of success, the company’s goal is to develop more of their own original games and platforms in the future.
Featured Products
Elastic and secure virtual cloud servers to cater all your cloud hosting needs.
Fully managed object storage service to store and access any amount of data from anywhere
Tair (Redis® OSS-Compatible) is a high-performance Redis-compatible in-memory database service that provides a variety of data structures and enterprise-level capabilities such as Global Distributed Cache, data flashback, and Transparent Data Encryption (TDE).
Alibaba Cloud PolarDB is a cloud-native relational database service that decouples computing resources from storage resources and uses integrated software and hardware to provide secure and reliable services with high performance, auto scaling capabilities within seconds, and a large storage capacity.
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Snapshot
Alibaba Cloud helped BAEL reduce monthly infrastructure costs by 20%-30% while ensuring stable and efficient game operations through advanced cloud solutions tailored to handle surges in user traffic.
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