Gaming
South Korea
SME/Startup
"I credit Alibaba Cloud for LUNA's global success on Steam. By deploying across Korea, the US, and Germany, leveraging ECS for scalable game servers, Edge Security Acceleration (ESA) for DDoS protection and low-latency delivery, and OSS for seamless asset storage, we achieved sub-50ms latency worldwide. This infrastructure ensures 99.95% uptime during peak loads while safeguarding player data – critical for an MMORPG. Alibaba Cloud’s integrated global platform enabled us to launch faster and scale smarter than competitors. For studios targeting worldwide audiences, it’s the definitive infrastructure partner. I highly recommend it."
Shin Joonho
CEO, UBIS
About UBIS
UBIS, a leading Korean-based game developer with deep expertise in subculture game development, is building a large-scale PvX MORPG game titled "LUNA: War of the Moonlight." It blends MOBA elements and is available on Steam in six languages.
Challenge
As UBIS prepared for LUNA’s global release, it needed a cloud service provider capable of delivering high performance and low latency to provide the best experience for game players worldwide.
Why Alibaba Cloud
Compared to other global cloud services, Alibaba Cloud emerged as the partner of choice due to its global footprint, diverse portfolio of products and services, and flexible discount policies, to ensure the smooth launch of games.
Key Results
Alibaba Cloud’s integrated global platform enabled UBIS to launch faster and scale smarter.● 60% reduction in latency globally (achieving <40ms in all regions)
● 99.98% uptime during peak events
● 15K+ monthly DDoS attacks neutralized via ESA’s real-time mitigation
● 35% lower TCO by consolidating CDN, security, and storage on one platform
Looking Forward
Looking ahead, UBIS plans to actively integrate Alibaba Cloud's Qwen LLM and Wan image editing models to advance the development of AI automation generation technologies for game characters, thereby better serving its game development and commercialization.
Featured Products
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Snapshot
UBIS deployed its LUNA MMORPG globally across Korea, the US, and Germany using Alibaba Cloud’s ECS, ESA, and OSS to achieve sub-50ms latency and 99.95% uptime.
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