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“When it comes to enabling accessibility to any kind of web service or application in Mainland China, Alibaba Cloud offers a reliable solution that caters for the needs of international businesses.”

    Sinorbis Case Study

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    Background

    Sinorbis is a Sydney-based technology startup with offices in Shanghai, China and Colombo, Sri Lanka. The company started operations in 2016 with the goal to make digital marketing in China easy by providing Western businesses with an all-in-one and affordable platform that removes the complexity of creating, measuring and optimizing their Chinese digital presence.

    The Challenge

    “Part of our company promise to our customers is to offer excellent loading speed of their Chinese websites in Mainland China, even if they don’t have an ICP filing/license,” explains Sinorbis’ VP of Technology, Dhruv Parashar.

    While enabling this kind of functionality has a lot to do with optimizing the coding for the specific requirements of the Chinese digital ecosystem, getting the hosting environment right is also critical. “For our software to be reliable both in Western countries and in Mainland China, we needed to find a reliable Chinese hosting partner that also had an international outlook,” says Parashar.

    While some popular Western hosting providers do offer solutions in China, they were not optimised enough for Sinorbis’ needs. Their solutions were quite disparate and, in many cases, would have required Sinorbis to deal with multiple companies to manage and maintain their infrastructure. “We didn’t want these potential friction points in our infrastructure set up”, says Parashar. “We needed to find the hosting provider with a very sophisticated infrastructure in China, that also offered an English interface to make it manageable for an international team.”

    “We didn’t want these potential friction points in our infrastructure set-up,” says Parashar.

    “We needed to find the hosting provider with the best infrastructure in China, so we could manage everything in one place that also offered an English interface to make it manageable from anywhere in the world.”

    Why Alibaba Cloud?

    “Alibaba Cloud ticked all the boxes for us”, says Parashar. “There is no doubt that they are one of the leading players for international companies looking for a reliable hosting solution for Mainland China.” The interface meets Sinorbis’ high global standards and makes it easy for their development team to manage.

    Plus, having access to a local Alibaba Cloud team in Australia meant that Sinorbis could resolve any potential issues quickly and efficiently. “The level of service we have received from the Alibaba Cloud team so far is second to none,” says Parashar.

    The Results

    Sinorbis’ marketing technology platform officially launched in June 2017 and is already enabling a diverse set of clients with much improved digital marketing performance in China.

    “It’s really exciting to be able to facilitate businesses growth in China,” shares Parashar. “While many of our clients already had a website in simplified Chinese before they started using our solution, these websites could simply not be accessed from within Mainland China due to local Internet regulations.”

    Through a combination of clever coding and a hosting environment optimized for China, Sinorbis’ clients are now achieving fast loading time for their websites in China from the moment they first publish their pages.

    Architecture

    Sinorbis uses Alibaba Cloud ECS (Elastic Compute Service)) for deploying and running client websites and are currently using two deployment regions: Beijing (China North 2) and Hong Kong.

    Final Word

    “When it comes to enabling accessibility to any kind of web service or application in Mainland China, Alibaba Cloud offers a reliable solution that caters for the needs of international businesses.”

    – Dhruv Parashar, Vice President at Sinorbis