Community Blog Enhance Retail with Alibaba Cloud Electronic Shelf Label (ESL)

Enhance Retail with Alibaba Cloud Electronic Shelf Label (ESL)

This article describes the Alibaba Cloud Electronic Shelf Label and its features and benefits.

In the fast-paced world of retail, staying ahead requires innovative solutions. Alibaba Cloud's Electronic Shelf Label (ESL) is at the forefront, integrating cutting-edge technologies to elevate the retail experience. CloudESL boasts a smart display that updates prices in real-time, adapting templates based on various scenarios. The system provides a dynamic showcase of real-time inventory, product details, order status, and more. LED flashing lights enhance communication by alerting retailers to promotions, out-of-stock items, and ongoing picking activities.

Managing product information, pricing details, promotions, store structures, roles, and permissions is streamlined through CloudESL's centralized management. This not only simplifies operations but also liberates stores from additional IT maintenance, thanks to centralized operations and maintenance.

Leveraging data, CloudESL goes beyond basic functions to offer value-added services. These include display management, category optimization, smart picking, and dynamic pricing. The solution empowers retailers with actionable insights for informed decision-making.

CloudESL bridges the gap between online and offline retail by enabling offline customers to access online resources and services through QR code scanning. This enriches the shopping experience and contributes to increased customer conversion rates.

Quantifiable Benefits of Cloud Electronic Shelf Label (ESL)

  • Powerful Retail IoT Solution:

CloudESL supports an extensive array of retail IoT devices, ensuring industrial-level stability. With a 100% task success rate, it efficiently updates and displays prices for a vast product range, managing millions of ESL devices in distributed mode.

  • Powerful Cloud Platform:

The robust CloudESL platform offers SaaS features aligned with the best practices in new offline retail. Integration into existing ERP systems is seamless, thanks to APIs and SDKs, enhancing deployment efficiency and reducing costs.

  • Application of AI Technologies:

CloudESL harnesses the power of AI for dynamic price management, digital marketing, display optimization, and automated picking. These applications, based on leading AI technologies, propel retail operations into the future.

Key Features

  • Long Battery Life and Unified Hardware Platform:

CloudESL ensures long-lasting and replaceable batteries, with a remarkable lifespan of up to 5.5 years. It supports various ESL specifications, including EPD ink-screen ESLs and TFT color-screen ESLs, providing a unified hardware platform.

  • High Performance and OPEX Reduction:

Responding to requests within seconds, CloudESL achieves a 100% success rate in price updates. By combining access points, cost-effective ESL hardware, and cloud computing services, the solution effectively reduces operational costs for stores.

  • Multi-Terminal Adaptation and High Reliability:

CloudESL offers a range of store business applications accessible through web pages, apps, and DingTalk mini programs. Deploying services on Alibaba Cloud ensures high availability and security, guaranteeing a reliable retail solution.


Alibaba Cloud's Electronic Shelf Label (ESL), with its innovative features and seamless integration of advanced technologies, is reshaping the retail landscape. By optimizing operations, enhancing customer experiences, and embracing the power of AI, CloudESL stands as a beacon for the future of retail.

Disclaimer: The views expressed herein are for reference only and don't necessarily represent the official views of Alibaba Cloud.

0 1 0
Share on


77 posts | 6 followers

You may also like