Phnom Penh Derivative Exchange (PPDE)

Financial Services

Asia Pacific

SME/Startup

"After comparing many international cloud service providers, PPDE finally chose Alibaba Cloud owing to its highly stable services with industry-leading service-level agreements (SLAs). In addition, Alibaba Cloud was a natural choice for PPDE as most of its employees and customers are concentrated in Asia."

About PPDE

Phnom Penh Derivative Exchange Plc. (PPDE) was established in 2016 and is headquartered in Cambodia. It mainly focuses on financial derivatives trading and financial intelligence services in the global market. Most of its customers are based in Cambodia, as well as major Asian cities including Shanghai, China(Hong Kong), and Singapore.

PPDE is committed to providing its trading partners a fair, transparent, and efficient trading environment by utilizing innovative and advanced technologies. It envisions being a leader in the financial trading service sector and hopes to bring more exposure for Cambodia in the international trading market.

Challenges

Matt Yang, CEO of PPDE, said that the most important factor in the financial industry is the stability and fault tolerance of the platform. In the trading market, if a service is not available even for a few seconds, it may cause huge financial losses and irreparable consequences to businesses. Therefore, PPDE needed a reliable cloud platform to provide customers with stable and low-latency services.

Why Alibaba Cloud

After comparing many international cloud service providers, PPDE finally chose Alibaba Cloud owing to its highly stable services with industry-leading service-level agreements (SLAs). In addition, Alibaba Cloud was a natural choice for PPDE as most of its employees and customers are concentrated in Asia.

As the leading cloud provider in APAC, Alibaba Cloud was able to provide PPDE with fast response speeds through large concentrations of infrastructure and nodes in Asia. Furthermore, Alibaba Cloud not only provides PPDE with high-quality services, but also helps it minimize costs through reasonable fees and transparent pricing.

Partner's Value

Alibaba Cloud partnered with Gaia Info to assist PPDE in migrating its system to the cloud and to provide 24/7 online maintenance services. The IT director of PPDE mentioned that Gaia Info’s business and technical teams were very capable of handling complex issues and could respond to problems swiftly. This allowed PPDE to ensure the continuity and smoothness of the delivery of its products and services.

Architecture

In its deployment, PPDE uses Alibaba Cloud Elastic Computing Service (ECS) and the relational database ApsaraDB RDS for MySQL. The combination of these products helps ensure the scalability and stability required by the financial trading platform to meet rapidly changing customer needs. PPDE has been using Alibaba Cloud for more than five years since its establishment and has yet to encounter connectivity issues. Alibaba Cloud highly stable services has helped PPDE provide smooth and continuous services to its customers.

In addition, PPDE was able to meet all of its technical requirements by using Alibaba Cloud 4C8G servers. The performance provided by these servers is higher than the preset specifications, allowing PPDE to achieve further cost reductions. In this manner, PPDE can devote more budget to data analysis for developing automated trading strategies and promoting business growth while optimizing customer experience.

Looking Forward

In the future, PPDE will focus on the development of more products and services, such as financial extension products and asset management. It is also preparing to explore new markets in addition to the Asian market and become a global digital financial trading center. Matt Yang said that in the future, PPDE will continue using Alibaba Cloud products and services to fuel its growth further.

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