Alibaba Cloud Supports Genting Malaysia Berhad’s Outdoor Theme Park Digitalisation
Alibaba Cloud September 17, 2020
Resorts World Genting to deploy Advanced Virtual Queue Solution powered by Alibaba Cloud to enhance customer experience at Genting SkyWorlds outdoor theme park
Kuala Lumpur, September 17, 2020 – Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group has announced a partnership today with Genting Malaysia Berhad at the Apsara Conference 2020 to deploy the Virtual Queue (VQ) Solution at Resorts World Genting’s upcoming outdoor theme park: Genting SkyWorlds. The newly developed system will integrate Alibaba Cloud’s advanced technology with a reservation system for individual rides to provide a seamless and engaging entertainment experience from start to finish.
Alibaba Cloud’s VQ Solution is a comprehensive system that leverages Artificial Intelligence (AI) and integrates five algorithm modules – Dynamic VQ Slot Prediction, Dynamic Gamification Management, Itinerary Planning, Incentive Recommendation as well as Crowd Analysis and Prediction. These modules combine to enable more efficient crowd management and to reduce waiting time dynamically. The solution will also help gamify the Genting SkyWorlds experience by providing incentives to visitors.
“At Resorts World Genting, the enjoyment of our guests has always been our utmost priority. When Genting SkyWorlds opens next year, guests will be fully immersed in a world-class theme park boasting many rides, attractions, shows and experiences unlike anything seen before in this region. Through Resorts World Genting’s partnership with Alibaba Cloud, the VQ solution will reduce the need to wait in line and allow more opportunity for our guests to enjoy their time at SkyWorlds and beyond within the resort. We look forward to adopting this advanced VQ solution to provide a more efficient and rewarding experience, unique to Resorts World Genting,” said Greg Pearn, Vice President of Theme Park, Resorts World Genting.
Jordy Cao, General Manager of Malaysia, Alibaba Cloud Intelligence, said, “We are delighted to support Resorts World Genting on their journey of digital transformation to revamp Genting SkyWorlds’ visitors’ experience with the powerful, stable and secure solutions and products from Alibaba Cloud. We hope this partnership will bloom positive results once the theme park opens and pave the way for future innovation. As the only global cloud provider operates local data centers in Malaysia, Alibaba Cloud will continue to work closely with partners and customers on their way of digital transformation.”
The VQ solution will allow visitors to plan their entire theme park experience from start to finish even before they reach the location. Visitors will be able to download the Genting SkyWorlds’ VQ Mobile App and purchase their tickets online at their convenience. Once the tickets are booked, the VQ Mobile App will allow visitors to plan their itinerary or provide them with an alternative optimised recommended itinerary to offer them a customised experience based on their preferences.
By continuously evaluating the supply and demand for each attraction, the Alibaba Cloud VQ Solution will allow visitors to see available VQ slots and the waiting period for each ride in real-time. It will also enable them to advance to the fast lane and skip queues. Visitors will also receive a recommended itinerary which offer suggestions on suitable attractions they can enjoy while waiting for their turn. Visitors who purchase their tickets offline can download this app upon their arrival or use the VQ kiosks within the theme park to enjoy a similar experience.
The new VQ Solution will also allow Genting SkyWorlds to generate incentives to help divert patrons away from overcrowded areas to non-ride attractions and facilities, such as eateries and retail malls. Incentives will also be provided to visitors who continue to use the VQ Mobile App to reserve VQ slots and follow the recommended itineraries.
Alibaba Cloud is the biggest public cloud service provider in APAC and is ranked third globally, according to Gartner. Alibaba Cloud operates 63 availability zones in 21 regions globally. It is also the first Cloud provider to fulfil the additional requirements of Germany’s Cloud Computing Compliance Controls Catalog (C5) and has more than 70 security and compliance accreditations worldwide.
About Alibaba Cloud
Established in 2009, Alibaba Cloud (www.alibabacloud.com), the digital technology and intelligence backbone of Alibaba Group, is among the world’s top three IaaS providers, according to Gartner. It is also the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and public services. Alibaba Cloud is the official Cloud Services Partner of the International Olympic Committee.
About Genting Malaysia
Genting Malaysia Berhad (GENM) is one of the leading leisure and hospitality corporations in the world. Listed on Bursa Malaysia, GENM owns and operates major resort properties including Resorts World Genting (RWG) in Malaysia, Resorts World Casino New York City and Resorts World Catskills (which is 49%-owned via an associate company) in the United States (US), Resorts World Bimini in the Bahamas, Resorts World Birmingham and over 30 casinos in the United Kingdom (UK) and Crockfords Cairo in Egypt.
With about 10,500 rooms across seven distinct hotels, RWG is Malaysia’s premier integrated resort destination. The resort also features wide-ranging leisure and entertainment facilities, including gaming, theme park and amusement attractions, dining and retail outlets, as well as international shows and business convention facilities. Genting Highlands Premium Outlets (a joint venture between Genting Plantations Berhad and Simon Property Group) at the mid-hill further complements the various attractions at RWG. Additionally, the new outdoor theme park will add to RWG’s extensive entertainment offerings upon completion.
GENM is a member of the Genting Group, one of Asia’s leading and best-managed multinational companies. The Genting Group is led by Tan Sri Lim Kok Thay, a visionary entrepreneur who has successfully established the Resorts World brand as a leader in the leisure and hospitality sector in Malaysia, Singapore, the Philippines, the US, the Bahamas and the UK. Tan Sri Lim Kok Thay also has significant investments in other industries globally including oil palm plantations, property development, power generation, oil and gas, cruise and biotechnology.