Founded in 1876, Henkel has experienced more than 145 years of success. Henkel operates worldwide with leading innovations, brands, and technologies focusing on three core business areas: Adhesive Technologies, Beauty Care, and Laundry & Home Care.02
Henkel was looking into expanding in the Chinese market and needed a high-performance and efficient platform to enable its digital transformation efforts. Many of its analytics were conducted using traditional methods, which could not provide multi-dimensional and multi-perspective insights. Henkel was in search of a cloud provider that was able to provide world-class technology along with market expertise in the region.03
Why Alibaba Cloud
As the largest cloud provider in China, Alibaba Cloud was the natural choice for Henkel as a strategic partner for its cloud first strategy in the region. Alibaba Cloud’s robust ecosystem, especially in the retail and e-commerce sectors, also makes it a desirable partner for growing Henkel’s business. Henkel hopes that through this cooperation, it is able to provide innovative services to its customers and contribute to the digital business leadership globally.04
Henkel migrated various applications to the Alibaba Cloud to drive its digital transformation efforts in China. Alibaba Cloud’s digital solution enabled Henkel to consolidate different modules into a unified system. Through this consolidation, Henkel could perform multi-dimensional analysis for its sales and marketing activities, and also make faster, more accurate business decisions.
Henkel was also able to analyze its multi-channel operation activities in real time, while gauging the effectiveness of marketing campaigns and the dynamics of both online and offline interactions, with enhanced efficiency and accuracy. In particular, Alibaba Cloud's Dataphin and Quick BI were vital in providing a powerful yet easy-to-use data platform for Henkel's team to optimize its strategy and operations.05
Henkel's partnership with Alibaba Cloud has proven to be beneficial for its goal to provide innovative services to its customers. The adoption of Alibaba Cloud’s digital solution has accelerated Henkel’s digital transformation progress in China. It helped Henkel to not only build up a solid foundation for its omni-channel business analysis and consumer management, but also establish an automated marketing system, which will benefit from machine learning in the future through digital asset accumulation.