Indodana (owned by PT Artha Dana Teknologi) is a leading BNPL company in Indonesia. Founded in 2017, Indodana operates a credit marketplace that provides information technology-based lending and borrowing services. It leverages sophisticated big data and artificial intelligence technologies to connect hundreds of lenders with creditworthy borrowers. Indodana has helped more than 50,000 borrowers by providing loans of more than Rp 200 billion and is expanding its coverage in Indonesia.

Indodana’s mission is to achieve financial inclusion by enabling lenders to provide loans to the 100 million underbanked Indonesians. Therefore, it continues to expand its coverage area to 23 cities and 8 regencies in Indonesia. To achieve its mission, Indodana was looking for a reliable cloud provider who can help it achieve the following objectives.
●Faster Time to Market: Fast-track new products to market through agile development to gain a competitive advantage in the rapidly growing Indonesian BNPL market.
●Higher Productivity: Enable developers with quickly accessible and easy-to-use solutions to accelerate innovation, reduce complexity, and minimize development time.
●Better Customer Experience & Business Continuity: Reduce network latency and system downtime incidents to address the high performance and availability requirements of the FinTech industry with the help of a reliable IT infrastructure.
●Security and Compliance: Mitigate security risks and comply with local government regulations and data security standards.

With Alibaba Cloud’s growing presence in Indonesia, partnering with Alibaba Cloud was an ideal choice for Indodana. Alibaba Cloud is the only global public cloud provider with local data centers in Indonesia. Local data centers help overcome all the major FinTech challenges by ensuring low latency, high availability, and strong business continuity capabilities in the wake of disasters.

Secondly, Alibaba Cloud offers a whole range of policies for security protection, data security, and compliance to effectively help in meeting various local FinTech regulations. Another important advantage of partnering with Alibaba Cloud is swift support from their partner ecosystem and relentless assistance from Alibaba Cloud team.

Alibaba Cloud was instrumental in accelerating Indodana’s digital transformation journey and consistent growth in Indonesia’s BNPL space. Alibaba Cloud provided a customized solution, including Elastic Compute Service (ECS), Database hosting, and networking services to help Indodana gain a stronghold in the Indonesian market. With Alibaba Cloud ECS, Indodana leveraged the flexibility of automatic resource provisioning to quickly scale the business operations. Alibaba Cloud database services empowered Indodana to ensure high availability, robust backup, and disaster recovery capabilities throughout the transaction processing. A tailored solution helped Indodana introduce agility in the application development cycle to speed up the app delivery. Also, Alibaba Cloud’s highly stable and high-speed network ensured low latency for Indodana’s customers, and therefore, a superior user experience. Additionally, Alibaba Cloud’s comprehensive range of global, regional, and industry-based certifications helped Indodana in staying compliant with complicated regulatory requirements without any hassles.

The sudden outbreak of the COVID-19 pandemic has impacted global economic activities, and Indodana is also witnessing the shift in business operations. Nevertheless, Indodana always strives to grasp the market trends and deftly adapt to cater to the changing environment. With the help of Alibaba Cloud platform, it is swiftly transforming processes and infrastructure to address the current market volatility. With a clearly defined innovative approach and technology partners like Alibaba Cloud, Indodana is determined to wade through these unprecedented times by ensuring operational resilience, secure digital engagement, and seamless user experience.