Introduction

Despite the IoT platform market’s immaturity, it is very competitive, with hundreds of companies with varying value propositions. To succeed, technology providers must sharpen their go-to-market strategy, focus on verticals, educate the market on the IoT value, and the art of the possible .

In a report, Gartner stated, "The future of the IoT is driven by vertical market segmentation, and we need to pay attention to the application of segmentation fields. Technology companies need to give priority to the in-depth strategy of the IoT to grasp the opportunities in the future market."

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