Technology
United States
SME/Startup
"Alibaba Cloud has helped us to overcome critical technical challenges with a 'fighting side-by-side' attitude. Their engineers responded rapidly, co-debugged in real-time, and delivered solutions overnight. This level of commitment and speed is invaluable, and makes them true partners in our success."
Jeff Lu
Founder and CEO of Akool
About Akool
Akool is a Silicon Valley-based, AI-native video generation company focused on the business-to-business (B2B) market. It provides advanced AI video production solutions designed to meet the stringent demands of global enterprises. Its core value lies in transforming complex AI capabilities into user-friendly, commercially stable, and high-fidelity solutions, enabling global brands to revolutionize their marketing workflows and create immersive digital experiences.
Challenge
Akool identified a major gap in the B2B AI video market, where existing tools lacked the stability and usability required for real-world business use cases.Large companies needed solutions that were both powerful and reliable in production environments. Moving from offline video generation to real-time interaction created additional challenges:
● Ensuring low latency
● Handling large-scale data processing efficiently
● Maintaining consistent quality and realism
● Eliminating issues such as instability and unreliability
● Meeting global enterprise standards for brand consistency
Balancing these demands while serving diverse markets added further complexity to technical development and product design.
Why Alibaba Cloud
Akool chose Alibaba Cloud as a long-term strategic partner to support its growth and innovation. Alibaba Cloud offers strong AI infrastructure, including model training, optimization, and deployment tools, enabling Akool to quickly turn ideas into real products. The partnership allows both sides to improve continuously. Akool provides real business scenarios and data feedback, while Alibaba Cloud enhances its AI models and computing capabilities. Additionally, Alibaba Cloud’s global infrastructure and localized services help Akool expand internationally, ensuring reliable performance, compliance with local regulations, and consistent support across regions.
Architecture
Akool built a robust AI video generation architecture on Alibaba Cloud, integrating multiple advanced models to create a high-performance, production-grade system.Key components of the solution include:
● Wan2.6 for consistent, multi-scene video generation and continuity.
● Qwen-VL for multi-modal understanding capabilities, including object recognition and contextual interpretation for understanding objects’ physical interactions and semantic context. This "generation + understanding" closed-loop system significantly enhances the model's ability to maintain character and product features, achieving commercial-grade stability.
● Qwen-Image for high-resolution image generation, style control, and multi-language image-text fusion.
Furthermore, Akool employs Qwen-VL for content analysis, enabling intelligent tag extraction, scene recognition, and compliance auditing. This integrated architecture, supported by Alibaba Cloud's robust IaaS, allows Akool to address complex challenges like "character flickering" and "product deformation" in e-commerce videos, ensuring high-fidelity and commercially viable outputs.
Key Results
Overall, the architecture delivered high-fidelity, commercially viable video outputs at scale.Enhanced Stability and Quality
● 40% improvement in stability when processing complex scenarios.
● 60% reduction in character flickering issues in internal tests.
Global Reach and User Adoption
● Served millions of users across over 180+ countries and regions.
● Generated more than 300 million creative assets.
Operational Efficiency
● AI-powered video translation into over 180 languages and dialects in minutes, a process that traditionally took weeks.
● Reduction in localization costs and time for global enterprises.
Scalability and Cost-Effectiveness
● 40-60% cost reduction compared to pure pay-as-you-go models through flexible deployment options like yearly subscriptions and reserved instances
Looking Forward
Akool plans to expand into real-time AI avatars that can communicate naturally across languages and cultures. The company is also exploring advanced AI-driven video creation assistants that can generate content from simple inputs. Its long-term vision is to collaborate with Alibaba Cloud to become a global platform for AI-powered communication, making high-quality video creation accessible and scalable for businesses worldwide.
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Akool leveraged Alibaba Cloud’s full-stack AI capabilities, including Wan2.6 and Qwen-VL, to build and scale its AI video generation and real-time interaction solutions globally. This enabled the company to address complex use cases, such as e-commerce marketing, improving performance and reliability.
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