User Analysis and Filtering Quick Start

Prerequisites

• The account of the workspace administrator is used to import the User Tag Table Import.

Data pivoting

Pivot analysis on the imported user tag table reveals the value distribution of tags among users.

You can also create RFM and AIPL models from the imported data table, and then run RFM analysis, AIPL user analysis, and AIPL flow analysis. For more information, see User Analysis Overview.

Procedure:

1. Choose Workspace> User Insight > User Analysis > Pivot Analysis.

2. Select the label that you want to pivot analysis, and the corresponding analysis chart will be displayed below.

   For more information, see Pivot Analysis.

3. You can also filter audience from the analysis chart in the preceding figure. Click a graph in the chart and click New Audience to save the user corresponding to the graph as a audience.

Audience filtering

Filter audiences that meet specific conditions from the imported data, and then analyze, push, or download them. Supported filtering methods include RFM model, AIPL model, behavior, and metric filtering. For more information, see Audience Filtering Documentation.

This example uses the imported user tag table with tag filtering.

Procedure

1. Choose Workspace> User Insight > Insight Analysis > audience Filter to go to the audience Filter page.

2. Click Tags on the left or drag Tags from the left to the right. A tag filter card is added to the right.

3. Select the entity to which you belong.

4. In the Label Filter card, select the label (with user attributes).

5. Set the value requirements for tags.

6. Click + Condition to add a condition.

   You can specify multiple conditions by using the AND, OR method. Default value: AND. You can click to switch between conditions.

   Press and hold the icon in front of the condition with the left mouse button and drag the condition to adjust the calculation level of the condition.

   For more information, see Tag Filtering.

   

7. Enter the audience name and description, select the directory to which the audience is saved, and the associated child activities. For more information, see Marketing Campaign Documentation. Specify whether the audience is a public audience, and select the ID type to which the audience is saved. Click Estimate to estimate the number of people in the audience. Click Generate audience to filter audience.

Audience analysis

Analyze key indicators for the selected audience by using perspective analysis.

RFM analysis is also available. For more information, see Audience Analysis Documentation.

You can also download and push audiences. For more information, see Audience Management and Audience Push.

Procedure for perspective indicator analysis:

1. After the audience is created, choose Workspace> User Insight > Insight Analysis > audience Management > My audience. Click Analysis of the audience to go to the audience Analysis page.

2. On the Audience Pivot Metrics tab, select Compare audience.

   • All audience Under Entity: compares data between the current audience and all audience in the audience source table.

   • Specified audience: compares the data of the current audience with that of the specified audience. You need to choose a contrast audience.

   • Delete Comparison audience: No comparison analysis is required.

3. Select the label you want to analyze. The corresponding analysis chart is displayed below, as shown in the following figure.

4. If you move the pointer over a graph in the analysis chart, the number of people in this audience will be displayed. If comparison is enabled, the proportion will also be displayed.

   For more information, see Audience Perspective Metric Analysis.