Quick Audience:Perspective Analysis

The following tags support perspective analysis:

• The text tag of the non-ID field.

• A numeric tag that is not an ID field and has a maximum of 50 tag values.

• For multi-value tags, you can analyze the tag values obtained after separation and deduplication. The analysis operation is the same as that of text tags.

1. Choose Workspace> User Insight > User Analysis > Perspective Analysis. The perspective Analysis page appears.

2. By default, All is selected for Tag Source. You can also select User Attribute, Custom Tag Type, or Tag Table.

   Select the tags that you want to analyze. You can select a tag from the Search for Tags drop-down list or search for a tag. You can also select a tag category and select a tag from the tag list.

   Note

   • When you move the pointer over a tag in the tag list, the data source and popularity of the tag are displayed.

   • The number next to the tag category name indicates the number of tags in the category.

   

3. As shown in the preceding figure, after you select the label to be analyzed, the corresponding analysis chart will be displayed below.

   • The system automatically selects an appropriate chart based on the number of tag values. The rules are as follows:

     Number of tags (N)	Chart type
     <=5	Pie
     6 < N <= 10	Colored bar chart
     >10	Scalable bar chart For text and multi-value tags, if the number of values is greater than 15, the top 15 tag values with the largest proportion are displayed by default. You can select a maximum of 50 tag values from the Tag Value Selection section in the following figure.

   • Click the button in the upper right corner to perform operations on the chart, as shown in the following figure, from left to right and from top to bottom:

     • Tag Value Selection: You can select a maximum of 50 tag values to be displayed only for text or multi-value tags, as shown in the following figure. Tag values that are not displayed are still included in the total number of people when the proportion is calculated.

     • Chart switching: column chart, pie chart, rectangular hierarchy chart.

     • Sort: Default, Descending, Ascending.

     • Statistics Method: Select whether to exclude null values. If null values are excluded, the chart will not display null values, and the total number of people will also exclude null values when calculating the proportion.

       Note

       Null values include both unassigned and null values.

     • View Data: View the data of the current analysis, excluding unselected tag values or excluded empty values.

     • Export: exports the data of the current analysis, excluding unselected tag values or excluded empty values.

     • The chart is zoomed in.

     • Close the chart.

   • Move the pointer over a graph in the chart to display the number of users in this part of the chart. The pie chart and rectangle hierarchy chart also display the corresponding proportion.

   • Filter audience: Click a graph in the chart. The New Audience option appears. After you click, you can use the tag value as a filter condition in the pop-up window to generate a audience, as shown in the following figure. Enter the name and description of the group, select the directory where the group is saved, and select the associated child campaign. For more information, see Marketing Campaign Documentation. Then, click OK.

     

     You can generate new people by calculating the sum /difference with existing people, as shown in the following figure.

     

     • And: filters users who meet the tag value requirements of this selection from the existing population as the new population.

     • Or: Add users who meet the requirements of this selected tag value to the existing population to become the new population.

     • Poor: Users in the existing population are excluded from the users who meet the tag value requirements for this selection as the new population.