The marketing campaign function is designed to help enterprises complete the lifecycle management of marketing campaigns from the perspective of marketing campaigns.
Through the marketing campaign function, enterprises can set the campaign type and target, business personnel can quickly complete the campaign creation, and record the campaign target, one click to associate the audience and marketing tasks (that is, touch methods and channels) created by Quick Audience to this campaign, and can also be embedded in the data report generated by Quick BI Data Visualization and Analysis Platform Professional Edition to analyze the campaign effect.
All tasks are from the perspective of marketing campaigns, helping enterprises to see the whole picture of marketing campaigns, to achieve when to do what campaigns, what campaigns to play what audience, what audience use what strategy, what strategy has what result of a game of chess unified control.
Primary and sub-campaigns
There are two types of marketing campaign management objects:
When we need to launch a series of marketing campaigns around a topic, we set the topic as the main campaign and the marketing campaigns that need to be actually executed as sub-campaigns:
Main campaign: A collection that can be thought of as a series of sub-campaigns launched around a specified topic. Because it does not need to be actually executed, it is not related to the audience and marketing tasks.
Sub-campaigns under the main campaign: Mounted under the main campaign as part of the theme campaign. Since it is a marketing campaign that needs to be actually executed, it can be associated with audience and marketing tasks.
If only one independent campaign needs to be launched, only one child campaign is set up:
Independent sub-campaigns: Not attached under any main campaign, non-series campaigns. Since it is a marketing campaign that needs to be actually executed, it can be associated with audience and marketing tasks.
Process
Create a marketing campaign and configure campaign information. For more information, see Create A Marketing Campaign.
Optional. Grant permissions to manage and use a campaign. For more information, see Manage Marketing Campaign.
Create and edit populations, create and edit marketing tasks, and associate audience and marketing tasks with child campaigns. For more information, see Audience Management Documentation, User Marketing Documentation, and Automatic Marketing Documentation.
Manage the lifecycle of a marketing campaign based on the progress of the campaign at different stages. For more information, see Manage Marketing Campaign.
In the Quick BI Data Professional Edition you can use the campaign-related data to create a report, and then embed it into the campaign page for display. You can analyze the effect of the campaign in a visualized manner. The report can automatically filter and display the data of the current campaign. For more information, see Embed Quick BI Reports.