Quick Audience:Audience Tag Analysis

The following tags support perspective analysis:

• The text label of the non-ID field.

• A numeric tag that is not an ID field and has a maximum of 50 tag values.

• For multi-value tags, you can analyze the tag values obtained after separation and deduplication. The analysis operation is the same as that of text tags.

1. There are two ways to select the audience to be analyzed:

   • Choose Workspace> User Insight > Audience Insight > Audience Analysis. On the audience Analysis page, select a audience from the Audience drop-down list, as shown in the preceding figure.

   • Choose Workspace> User Insight > Audience Insight > Audience Management > My Audience. Click Analyze of a group to go to the audience analysis page.

2. On the Tag Analysis tab, select Comparative Analysis.

   • All Groups under Entity: compares the data of the current audience with all the audience in the source table.

   • Specified Groups: compares data between the current group and the specified group. You need to choose a contrast audience.

3. By default, All is selected for Tag Source. You can also select User Attribute, Custom Tag Type, or Tag Table.

   Select the tags that you want to analyze. You can select a tag from the Search for Tags drop-down list or search for a tag. You can also select a tag category and select a tag from the tag list.

   Note

   • When you move the pointer over a tag in the tag list, the data source and popularity of the tag are displayed.

   • The number next to the tag category name indicates the number of tags in the category.

   

4. As shown in the preceding figure, after you select the label to be analyzed, the corresponding analysis chart will be displayed below.

   • The system automatically selects an appropriate chart based on the number of tag values. The rules are as follows:

     Number of tags (N)	Chart type
     <=5	Pie
     6 < N <= 10	Colored bar chart
     >10	Scalable bar chart For text and multi-value tags, if the number of values is greater than 15, the top 15 tag values with the largest proportion are displayed by default. You can select a maximum of 50 tag values from the Tag Value Selection section in the following figure.

   • Click the button in the upper right corner to perform operations on the chart, as shown in the following figure, from left to right and from top to bottom:

     • Tag Value Selection: You can select a maximum of 50 tag values to be displayed only for text or multi-value tags, as shown in the following figure. Tag values that are not displayed are still included in the total number of people when the proportion is calculated.

     • Chart switching: column chart, pie chart, rectangular hierarchy chart.

     • Sort: Default, Descending, Ascending.

     • Statistics Method: Select whether to exclude null values. If null values are excluded, the chart will not display null values, and the total number of people will also exclude null values when calculating the proportion.

       Note

       Null values include both unassigned and null values.

     • • View Data: View the data of the current analysis, excluding unselected tag values or excluded empty values.

       • Export: exports the data of the current analysis, excluding unselected tag values or excluded empty values.

       • The chart is zoomed in.

       • Close chart

   • Move the pointer over a graph in the chart to display the number of users in this part. The pie chart and rectangle hierarchy chart also display the proportion, as shown in the following figure.