Audience Tag Analysis

The following tags support perspective analysis:

• Text tags of non-ID fields.

• Numeric tags of non-ID fields with no more than 50 tag values.

• Multi-value tags. The tag values obtained after separation and deduplication are analyzed in the same way as text tags.

Procedure

1. There are two ways to select the audience to be analyzed:

   • Choose Workspace> User Insight > Audience Insight > Audience Analysis. On the audience Analysis page, select a audience from the Audience drop-down list, as shown in the preceding figure.

   • Choose Workspace> User Insight > Audience Insight > Audience Management > My Audience. Click Analyze of a group to go to the audience analysis page.

2. On the Tag Analysis tab, select Comparative Analysis.

   • All Groups under Entity: compares the current audience with all users in the source table.

   • Specified Groups: compares the current audience with a specified audience. You need to select a contrast audience.

3. By default, All is selected for Tag Source. You can also select User Attribute, Custom Tag Type, or Tag Table.

   Select the tags to analyze. You can select a tag from the Search for Tags drop-down list, search for a tag by name, or select a tag category and then pick a tag from the tag list.

   Note

   • Hover over a tag in the tag list to view its data source and popularity.

   • The number next to the tag category name indicates the number of tags in the category.

   

4. After you select tags to analyze, the corresponding analysis charts are displayed below.

   • The system automatically selects a chart type based on the number of tag values:

     Number of tags (N)	Chart type
     <=5	Pie
     6 < N <= 10	Colored bar chart
     >10	Scalable bar chart For text and multi-value tags with more than 15 values, the top 15 tag values by proportion are displayed by default. You can select up to 50 tag values from the Tag Value Selection section.

   • Click the buttons in the upper-right corner to perform chart operations. From left to right and top to bottom, the options are:

     • Tag Value Selection: Select up to 50 tag values to display. This option is available only for text or multi-value tags. Unselected tag values are still included in the total count when proportions are calculated.

     • Chart switching: switch between column chart, pie chart, and rectangular hierarchy chart.

     • Sort: Default, Descending, Ascending.

     • Statistics Method: choose whether to exclude null values. When null values are excluded, the chart hides them and the total count also excludes them when calculating proportions.

       Note

       Null values include both unassigned and null values.

     • • View Data: view the data of the current analysis, excluding unselected tag values and excluded empty values.

       • Export: export the data of the current analysis, excluding unselected tag values and excluded empty values.

       • Zoom in: enlarge the chart.

       • Close chart: close the chart.

   • Hover over a segment in the chart to view the number of users. Pie charts and rectangular hierarchy charts also display the proportion.