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Customer Success Stories

Learn how companies are scaling their business on Alibaba Cloud

Our Alibaba Cloud infrastructure allows us to efficiently leverage Mesos deployed on ECS to carry out our app’s Docker container services.

ViSenze Case Study

Background

ViSenze is an artificial intelligence company that develops advanced visual search and image recognition solutions to help businesses in e-commerce, m-Commerce, and online advertising. Using R&D in machine learning and computer vision technology, ViSenze can recommend visually similar items to online shoppers without the use of keywords. We offer this functionality on e-commerce platforms when users browse or search by uploading a picture, or on content publisher platforms like social media and video networks.

Marketplaces use ViSenze to help online shoppers upload images and videos of products (e.g. clothing brands) to improve search results. The use of images and videos has been found to generate a 135% increase in conversions over text searches.

Challenges

As our company scaled internationally we needed a solution to create a better online experience for our customers and that could be dynamically scaled up or down according to actual traffic demands. At the same time, the solution had to have massive data storage capacity, along with robust backup options.

Why Alibaba Cloud?

Our primary concern was to avoid any kind of risk to our existing infrastructure and potential loss of data. Other criteria we looked at in choosing a cloud provider were low upfront costs and technical support. After talking with Alibaba Cloud we felt comfortable entrusting them with our infrastructure.

Architecture

Products used: Elastic Compute Service (ECS), Server Load Balancer.

The support provided by Alibaba Cloud addressed many of our technological challenges as we sought an efficient and robust web solution to power our business.

The Alibaba Cloud team successfully migrated our operations to the cloud without causing any major disruption to our users. Uninterrupted service is also guaranteed now through the use of virtual servers (ECS) and Server Load Balancer, which distributes multi-channel traffic across healthy instances making the application highly available. Our architecture built on ECS allows us to easily scale our resources based on traffic fluctuations.

The Pay-As-You-Go model ensures that we pay only for the resources used and not for the entire setup, making it very convenient for us. Also, our apprehensions regarding storage were resolved by their unlimited storage capacity.

Our Alibaba Cloud infrastructure allows us to efficiently leverage Mesos deployed on ECS to carry out our app’s Docker container services. The ECS feature of Alibaba Cloud solution has given us an increased flexibility to manage and automate our application’s own Docker clusters on Mesos for our mission-critical image recognition system. Docker containers package software into an organized filesystem that contains everything needed to run: code, runtime, system tools, system libraries which guarantees that our software will always run the same, irrespective of its environment.