Inside Double 11's Green Innovation: The Technologies behind the World's Largest Global Shopping Festival

This blog introduces core technologies that powered the Double 11 Shopping Festival and discusses how they can be used to power your business.

Download this whitepaper to learn how Alibaba Cloud supports Double 11 and see how you can benefit from those core technologies. >>

For more than a decade, the Double 11 Global Shopping Festival has continued to set new records. The Double 11 event is the biggest online shopping day in the global calendar, generating billions of dollars of sales and exceeding spending by consumers during any other shopping holiday.

The 2021 Double 11 Global Shopping Festival was the biggest yet with sales hitting a record US$84.54 billion in gross merchandise volume (GMV). This was all made possible by Alibaba Cloud.

For the last couple of years, 100 percent of Alibaba’s core systems run on the cloud for the event, enabling the company to handle hundreds of thousands of orders per second and maintain a focus on sustainability. Alibaba Cloud provides an extensive suite of cloud products and services that powered this ultra-scale shopping event and also protected the billions of online businesses and shoppers who took part in this huge shopping extravaganza.

We also saw carbon footprints plummet during the 2021 Double 11 Shopping Festival. This year, Alibaba used more state-of-the-art green technologies than ever to ensure environmentally friendly operations during this year's Double 11. This includes a reduction of 26,000 tonnes of carbon emission in the Zhangbei County data center using clean energy.

In this e-book, we will expand on how your business can leverage Alibaba Cloud's products and services to stand out, compete, and succeed not only on big days like November 11, but also on any other day throughout the year. Download this e-book to learn how Alibaba Cloud supports Double 11 and see how you can benefit from those core technologies.

Key Learnings

Alibaba Cloud recently introduced the 7th generation of its Elastic Compute Service (ECS) instances, powered by 3rd Gen Intel Xeon scalable processors. ECS Gen 7 instances are fully equipped with TPM chips and can increase instance computing power by up to 40%.
Use of 100% cloud-native technologies during the Double 11 Global Shopping Festival reduced computing resources by 50% for every 10,000 transactions compared to last year. Computing efficiency was also greatly improved with a boost of 20% in technology deployment efficiency and 30% in CPU resource utilization.

Download this whitepaper to learn how Alibaba Cloud supports Double 11 and see how you can benefit from those core technologies. >>

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Inside Double 11's Green Innovation: The Technologies behind the World's Largest Global Shopping Festival

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