325,000
Orders processed a second
25
Billion USD in just 24-hours
11/11
Singles Day Shopping Festival
E-Commerce
Asia Pacific
Enterprise/Public Sector
We use high security standards for the whole data lifecycle: from data collection, use, transfer, and sharing, to data disposal. We also have promised our customers that we do not touch or share individuals’ data.
About
Double 11
Double 11
Not since Hallmark invented Valentine’s Day, has a company immersed itself into the social fabric of a country as Alibaba has with the Double 11 Festival in China. The Double 11 Online Shopping Festival, which has taken place every year on November 11 since 2009, has set new standards for online shopping around the world by continually generating record breaking revenues and creating an innovative retail experience for consumers.
Challenge
Alibaba Group, which evolved from an early e-commerce company into a global technology pioneer, engineered the Double 11 event using Alibaba Cloud’s advanced big data algorithms, complex IT architectures, and sophisticated software and data applications. It uses technologies such as artificial intelligence (AI) and machine learning, virtual reality, cloud computing, and mobile Internet. These technologies drive the company’s online marketplaces and facilitate trading to precisely match buyers to sellers. To facilitate the enormous volume of online traffic and transactions during the Double 11 Festival, Alibaba leverages cloud computing technologies such as elastic computing, virtualization, and real-time data processing backed by the world’s largest hybrid-cloud architecture.
Why Alibaba Cloud
Apsara, Alibaba Cloud’s super computational engine, “ensured that networks and systems were scaled to process during Double 11, especially during the unpredictable traffic spikes, without incident,” explains Alibaba Senior Director Wu Zeming.
Alibaba Cloud’s scale-fault tolerance—the ability to provide backup with seamless operation upon a fault—also results in a flexible and robust infrastructure for all platforms.
Alibaba Senior Staff Engineer Tang Zinan says that the company’s cloud-computing platform is strategically built to allow small and midsize businesses to operate more efficiently. Cloud computing provides flexibility based on demand, providing advantages both for Alibaba’s internal operations and for its many external partners and enterprise customers.
At the same time, Alibaba is focused on tightening up cybersecurity for all shopping transactions. “We use high security standards for the whole data lifecycle: from data collection, use, transfer, and sharing, to data disposal. We also have promised our customers that we do not touch or share individuals’ data,” says Zhang, the company’s CTO.
Results
“Our security measures use sophisticated technologies for data sorting, classification, and authorization management, as well as access risk monitoring and early warning. The intention is to have a comprehensive approach to protecting our customers’ privacy and their data within our ecosystem.”
And a vast ecosystem it is, including 10 million merchants, tens of thousands of vendors, and more than 3,000 logistics companies—all providing products and services to customers within a highly secure environment. The security strategy in this far-reaching environment includes capabilities for early detection of cyberattacks and abnormal behavior as well as automated risk-case tracking.
All these pieces of tech came together during the 2017 Double 11 Festival, the Alibaba Cloud Platform made it possible for Alibaba to generate over 25 billion USD in just 24-hours. At peak activity Alibaba Cloud processed 325,000 orders a second.
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Snapshot
Alibaba CloudApsara, Alibaba Cloud’s super computational engine, ensured that networks and systems were scaled to process during Double 11, especially during the unpredictable traffic spikes, without incident.
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