The Brooklyn Nets tipped off their milestone 60th anniversary season at Barclays Center on October 21 against the Charlotte Hornets.
The home opener, presented by Alibaba, marked the live debut of a strategic, multi-year partnership announced on September 28 between Alibaba Group and Brooklyn Sports & Entertainment that named Alibaba an Official Technology and Cloud Partner of the Brooklyn Nets.
The celebration brought together tradition and innovation through an original, first-of-its-kind show that honored the franchise’s six-decade legacy while looking toward its next chapter. As the presenting partner of Opening Night, Alibaba enhanced the atmosphere with an immersive roster reveal powered by its Real-Time 360° Replay technology, alongside an in-arena “Nets Figure Lab” where fans created personalized collectible cards.
Alibaba’s Real-Time 360° Replay system utilizes a high-definition camera network positioned around the court at Barclays Center to capture player movement and generate high-quality replay frames. Powered by Alibaba’s advanced algorithms, the system rapidly processes multi-angle feeds into 3D layouts, enabling venue crews to produce a “BulletTime” effect with freeze-frame and orbital views for live jumbotrons, broadcast and streaming channels.
Throughout Opening Night, the technology elevated the Nets’ 2026–27 season roster reveal, giving fans a thrilling new perspective at player introductions. Highlighting each player’s signature moves, the custom “BulletTime” replay videos seamlessly blended elite athleticism with the iconic backdrop of Brooklyn.
The partnership also extends into the game-day environment with Alibaba taking over the Brooklyn Nets’ player tunnel branding at Barclays Center. The space created a distinctive visual backdrop as players took the court, further embedding Alibaba into the live Nets basketball experience.
Inside Barclays Center, the Nets and Alibaba debuted the “Nets Figure Lab,” an interactive space where fans can create a personalized collectible featuring themselves dressed in a full Nets uniform, presented as a holographic card. The experience highlights different eras of Nets basketball, along with cultural celebrations and other themed moments throughout the team’s 60th anniversary season, giving fans a new way to engage with the franchise’s history and create a personalized memento of their time at Barclays Center.
As the Official Jersey Patch Partner, the Alibaba logo made its debut on the Nets’ 2026–27 Classic Edition uniform, honoring the franchise’s six-decade journey from its ABA origins to its modern era in Brooklyn.
Throughout the season, Alibaba and the Nets will continue utilizing innovative technology to enhance fan experiences both on and off the court. By blending cutting-edge tools with creative collaboration, the partnership honors six decades of franchise history while building the future of Nets basketball.
This article was originally published on Alizila written by Claire Mo.
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