Chat App Message Service:Message template design

Template types

• Marketing templates

  Marketing templates are the most flexible templates of WhatsApp, and are not tied to specific completed transactions. Instead, they may relate to the business or its products or services. These templates can include promotional offers, welcome messages or farewells, dynamic updates, invitations or recommendations, or responses to inquiries or completion of new transactions. Marketing templates support custom templates, catalog message templates, and multi-product message (MPM) templates. With the custom template format, you can customize the message content and layout according to your actual needs. To switch template formats, select the desired option from the template format drop-down list in the upper-right corner of the Template Design page. For template examples, see Marketing templates.

  • Custom templates

    View buttons in custom templates

    Button	Description
    	Adds languages.
    	Undoes the most recent operation.
    	Cancels the most recent undo operation.
    	Adds a message header. Select Text, set the text content, and configure text variables as needed. Select Image, upload an image. If the uploaded image is not used as the content to be sent, select file variables as needed. Select Document, upload a document and add a description. If the uploaded document is not used as the content to be sent, select file variables as needed. Select Video, upload a video and add a description. If the uploaded video is not used as the content to be sent, select file variables as needed. URL: You cannot modify the variables in the URL. Note Only one header is supported in a message template.
    	Adds a limited-time offer. If the Expiration Time option is turned off and a Promo Code button has been added, place the Promo Code button in the first position. If the Expiration Time option is turned off and no Promo Code button has been added, place a URL button in the first position. Note Only one limited-time offer is supported in a message template.
    	Adds a message footer. Note Only one footer is supported in a message template. Message footers are not supported in limited-time offer templates.
    	Adds a URL button. Specify Button Name, URL Type, and URL. Note Only two URL buttons are supported in a message template. URL buttons are not supported in catalog message templates and MPM templates.
    	Adds a Call button. Specify Button Name, Country/Region, and Mobile Number. Note Only one Call button is supported in a message template. Call buttons are not supported in catalog message templates and MPM templates.
    	Adds an Auto-reply button. Specify the Button Name and Event Type parameters. Valid values of Event Type: Open Message: Select a message template. External Event: Specify the business system, intent, and default message. Note A message template can contain up to 10 buttons, including URL buttons, Call buttons, Auto-reply buttons, and Promo Code buttons. Auto-reply buttons are not supported in catalog message templates and MPM templates.
    	Adds a Promo Code button. The name of a Promo Code button cannot be changed to Copy Promo Code. You can add text variables for promo code copying. Note Only one Promo Code button is supported in a message template. When used in conjunction with a limited-time offer, place the Promo Code button in the first position.
    	Adds a Stop Promotion button. If you want to use a Stop Promotion button, you must agree to the agreement in the button settings. Note Only one Stop Promotion button is supported in a message template.
    	Adds a WhatsApp Flow button. Click Synchronous Flow and select a published WhatsApp Flow from the dropdown list. Note The WhatsApp Flow must first be created and published in Facebook Messenger Platform. Afterwards, it can be selected in Chat App Message Service through WhatsApp Flow synchronization.

  • Catalog message templates and MPM templates

    Both the catalog message template and MPM template are marketing templates related to the Meta ecommerce catalog. Before using these templates, you must first authorize and link your product catalog. For information about authorization and binding of the catalog, see Catalog management. For information about creating and sending product catalog templates, see Best practices for product catalog templates.

• Utility templates

  Important

  Any templates that mix utility and marketing content will be classified as marketing templates.

  • Utility templates are used for specific transactions that have been completed, to accomplish one of the following: confirming, terminating, or modifying a transaction or subscription.

  • The design of utility templates differs from marketing templates in that they do not support certain marketing features. For example, utility templates do not support buttons for limited-time offers, promo codes, or stopping promotions.

  • For template examples, see Utility templates.

• Authentication templates

  • Authentication templates are the most stringent templates of WhatsApp. Businesses must use WhatsApp-predefined authentication templates, which may include optional add-ons such as security disclaimers and expiration warnings. Additionally, authentication templates must be configured with an OTP button (to copy the password or auto-fill it).

  • Through authentication templates, businesses can verify user identities using an OTP.

  • The content or parameters of authentication templates do not allow the use of URLs, media, or emojis. Parameters are also subject to a 15-character limit

  • For more information about authentication templates, see Best practices for authentication templates.

  • For template examples, see Authentication templates.

What to do next

Send WhatsApp messages

References

• WhatsApp message templates

• Catalog management

• Best practices of WhatsApp

• Best practices for product catalog templates

• Best practices for authentication templates