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Chat App Message Service:Send WhatsApp messages

Last Updated:Oct 09, 2026

Send WhatsApp messages to recipients through Chat App Message Service using approved templates.

Before you begin

Procedure

  1. Log on to the Chat App Message Service console.

  2. In the left-side navigation pane, choose Instant Message > WhatsApp.

  3. Find the created sender account and click the sender account name.

  4. On the operation page, choose Message Sending.

    Note

    On the Message Sending page, select the Language. The sending language corresponds to the language of the WhatsApp message template.

  5. Choose Send Message > Select Template, and select an approved message template.

    Note

    The template list is filtered by your selected Language, showing only approved templates in that language.

    Note
    • If a template or account is not available for selection, the template has not yet been approved by Meta. Only Meta-approved templates appear in the list.

    • Testing without an approved template: In the Message Workbench, send a message from another WhatsApp number to your WABA number, then reply directly from your WABA. This lets you test sending and receiving without using a template.

  6. Select a Send Account.

    Note

    Available options are verified phone numbers on the Phone Number Management page.

  7. Select a Send Type.

    • Timing Send: Send the message at a scheduled date and time.

    • Immediately: Send the message right away.

  8. Select a Fallback Policy.

    • None: Do not use a fallback.

    • The drop-down list shows existing fallback policies.

    Note
    • To configure a fallback policy, first enable Short Message Service (SMS) on the Service Settings page.

    • The fallback triggers when delivery status is undelivered or sentFailed. Other failures—such as a deleted template or invalid parameters—also trigger it.

  9. Select how to add recipients:

    • Upload Excel File: Best for large recipient lists. Click Download Template to download a sample file, add recipient phone numbers, then click Upload File to upload.

      Note
      • The Download Template button is disabled until you select a template.

      • If your template contains variables, use the Upload Excel File method to import recipients. Do not modify column headers in the template file, or variable mapping fails.

    • Import Phone Number Group: Best for small recipient lists. Click Add Phone Number to enter phone numbers.

    • Import Group: Best for pre-defined audiences. To create a new group, choose Intelligent Marketing > Audience Management , then click Create Group.

    Note

    WhatsApp does not pre-validate whether recipient phone numbers are registered with WhatsApp. If a recipient has not registered with WhatsApp, message delivery will fail.

  10. Click Send.

    After sending, view message details on the Message List page. For more information, see Message list.

References