Quick Audience:User Marketing Overview

Features

User marketing module mainly includes three parts:

• Marketing Management:

  • Campaign management: covers the stages of marketing planning and marketing execution, and associates the audience and marketing tasks involved in marketing activities. This helps you manage the lifecycle of marketing activities in one stop. Quick BI professional reports related to marketing activities can be embedded into the activity page for analysis.

  • Material management: supports uploading images, videos, audio, and Lottie as marketing materials. In addition, the materials you upload when you create a marketing task are also saved in the material library. You can manage these materials in a centralized manner.

  • Short chain management: the original long URL is compressed into a short URL, which can reserve more content space for SMS.

• Touch Marketing:

  • SMS: connects to the Alibaba Cloud SMS Platform and third-party SMS platforms to send regular or instant SMS messages to audience.

  • Lingyang SuperSMS: Send card text messages to the audience regularly or instantly.

    Note

    You do not need to register Lingyang SuperSMS on other platforms. You only need to purchase SMS allowance through Alibaba Cloud Sales to use it.

  • Email: connects to the Alibaba Cloud Email Platform to send regular or instant emails to audience.

  • WeChat: You can connect to the WeChat Official Account for content management.

  • PUSH: The Umeng U-Push Platform is connected to the Umeng platform to send messages to the audience at regular intervals or in real time.

  • Webhook: Webhooks connect to your one-party system (such as CRM) or three-party system to market to audience.

• Advertising Marketing:

  • Push people to Data Bank and Damengpan to help build brand omnichannel consumer data assets.

  • Push the audience to U-Oplus, Ocean Engine, Tencent Advertising, and Baidu Marketing for subsequent advertising and marketing on the corresponding platforms.

ID types and encryption methods supported by each channel

If the marketing needs to use the user ID, the system will query the other ID types associated with the user through the QAID of the audience user. Because some users may not import the required ID type data, the number of audience and the actual number of sent may be inconsistent.

The ID types and encryption methods supported by each marketing channel are as follows:

• SMS: mobile phone number (original /AES).

• Lingyang SuperSMS: Mobile phone number (original /AES/MD5/SHA256).

• Email: Email (sic /AES).

• Umeng U-Push:

  • iOS applications: IDFA (original text /AES) and DeviceToken (original text /AES).

  • Android applications: IMEI (original /AES), OAID (original /AES), and DeviceToken (original /AES).

  Note

  You can use DeviceToken only after you add DeviceToken as a custom ID in the ID Type Management section.

• Webhook: The supported ID types depend on the configurations of your webhook and the connected system or third-party system.

  The ID encryption method supports the original /AES/MD5/SHA256, but QuickAudience does not decrypt the MD5 or SHA256 encrypted ID. To use the ID, your system or third-party system must support MD5 or SHA256 decryption.

• Data bank: mobile phone number, email address, MAC address, IMEI, IDFA, IMSI, OAID, Taobao ID, and Taobao nickname.

  Before the push, the ID is encrypted by using the MD5 or SHA256 encryption method that you select.

• Damengpan: mobile phone number, email address, IMEI, IDFA, Taobao ID, and Taobao nickname.

  Before push, the ID is encrypted by using the MD5 or SHA256 encryption method that you select. The SHA256 encryption method supports only push mobile phone numbers.

• U-Oplus: IMEI (original /AES/SHA256), IDFA (original /AES/SHA256), mobile phone number (original /AES/SHA256).

• Ocean engine: IMEI (original /AES/MD5), IDFA (original /AES/MD5), mobile phone number (original /AES/SHA256), OAID (original /AES/MD5).

• Tencent advertising: IMEI (original /AES/MD5), IDFA (original /AES/MD5), mobile phone number (original /AES/MD5/SHA256), OAID (original /AES/MD5).

• Baidu Marketing: IMEI (original /AES/MD5), IDFA (original /AES/MD5), OAID (original /AES/MD5), mobile phone number (AES/MD5).

For all of the above channels:

• The AES-encrypted ID will be decrypted before Quick Audience sends a marketing task or push to the marketing channel, even if the original ID is used and pushed.

• The MD5/SHA256 encrypted ID will remain encrypted before Quick Audience sends a marketing task or push to the marketing channel. The channel that actually performs the marketing will decrypt it when needed.

Procedure

The following is the overall usage process of the user marketing module. For the detailed processes of different channels, please refer to the documents of specific channels.

1. For more information about how to develop marketing plans and create marketing activities, see Marketing Campaign Documentation.

   You can perform lifecycle management and embed relevant Quick BI reports for data analysis at different stages of a marketing activity based on the progress of the activity.

2. You can create a marketing object as a group of people. You can filter out audience by using data tables, RFM models, or AIPL models, or upload a list of marketing object IDs as audience. For more information, see Audience Management.

3. You must purchase user marketing feature packs for some channels. For more information, see Sales List and Billing Guide.

4. For more information about how to configure accounts for WeChat Official Account, Umeng PUSH, Data Bank, Damengpan, U-Oplus, Ocean Engine, Tencent Advertising, and Baidu Marketing, see Account Authorization.

5. For Alibaba Cloud SMS, third-party SMS, Alibaba Cloud email, and Umeng Push, the organization administrator configures the corresponding API operations. For more information, see API Management.

6. For SMS messages, emails, WeChat messages, and Umeng push messages, you can control the frequency of sending marketing messages to a single user. This prevents excessive interruptions to users and causes dissatisfaction or complaints. For more information, see Fatigue Control.

7. For more information about how to manage SMS, Lingyang SuperSMS, email, and WeChat templates, manage SMS signatures, short messages, Webhook management, images, videos, audios, and Lottie materials, see the template management and other documentations of various channels, Webhook Management and Material Management.

8. For more information about creating marketing tasks for each channel, see the Creating tasks for each channel documentation.

9. After the task is executed:

   • View the execution of tasks. Some channels support saving users in the specified receiving status as a audience. For more information, see the task management documentation for each channel.

   • For more information about the statistics and analysis of the sending, reading, exposure, number of clicks, and spending, see the marketing effect analysis document of each channel.

FAQ