Quick Audience:Automatic Marketing Overview

Features

The automatic marketing process consists of three parts:

• Trigger

  • Target audience: the specified audience enters the process. Periodic execution and scheduled execution are supported.

  • Behavior event: When a user executes a specified behavior event, a process is entered. You can attach conditions that limit the properties and times. For example, when a user browses a specified H5 page twice, the user enters the flow.

    User behavior event data is available from the following sources:

    • After data is tracked by your applications, such as apps, mini programs, and web pages, the data is reported to Quick Audience.

    • Your apps, mini programs, and web pages can also track and report data through What is Quick Tracking?.

    Note

    For more information, see Event Reporting (New Version) or Event Management (Old Version).

• Marketing actions: send text messages, emails, PUSH, WeChat, Kafka push, webhook, tag, and audience generation.

• Process control:

  • Determine, filter, group, or randomly group based on user behavior events, tags, and the execution results of the previous marketing component, and execute targeted and differentiated marketing strategies for different groups.

  • The effect of comparing schemes through AB test: N schemes are formulated to enable users to achieve the same target event, and the users participating in the test are randomly divided into N groups, and the N schemes are applied at the same time. After a period of time, the probability of N groups of users achieving the target event after applying the scheme is counted respectively, and the scheme with high probability wins.

  • Control the waiting or ending of a process.

Use elastic container instances

1. Purchase the user marketing feature pack and Automatic marketing feature pack. For more information, see Sales List and Billing Guide.

2. The external modules involved in some function points need to be activated by purchasing a function package:

   • The Social Interaction Events and Coupons components involve the Social Interaction module. You must purchase the Social Interaction Function Package.

   • The membership platform event involves the membership platform module, and the Membership Platform Function Package needs to be purchased.

   • The shopping guide task component involves the intelligent shopping guide module. You must purchase both the Social Interaction Function Package and Intelligent Shopping Guide Function Package.

3. Prepare a marketing object source based on your trigger mode requirements:

   • Target audience: You can create a marketing target as audience. You can filter the target group from the data table, RFM model, or AIPL model. For more information, see Audience Management.

   • Behavioral events: reports the behavioral event data of users in your apps, mini programs, web pages, etc., or uses the membership platform and social interaction behavioral event data automatically synchronized by the system to filter marketing objects through behavioral events when creating tasks. For more information, see Event Reporting (New Version) or Event Management (Old Version).

4. Configure the corresponding account and interface based on the channel you want to use:

   • For more information about how to configure accounts for WeChat accounts and Umeng PUSH, see Account Authorization.

   • For Alibaba Cloud SMS, Alibaba Cloud Email, third-party SMS, and Umeng PUSH, the organization administrator configures the corresponding API operation. For more information, see API Management.

   • For Kafka push, the administrator configures the API. For more information, see Create Kafka API.

5. For more information about how to manage text messages, emails, and WeChat templates, text message signatures, short link management, Webhook management, and images, videos, audios, and Lottie materials management, see Webhook Management and Material Management in the User Marketing Module.

6. For more information, see Create Automatic Marketing Campaign.

7. After the task starts:

   • For more information about how to view and manage tasks, see Manage Automatic Marketing Campaign.

   • For more information about how to view the sending, reading, exposure, and number of clicks, see View The Execution Situation of Campaign in each channel.