Qwen App Opens Its Ecosystem to Third-Party Agents, KFC, Luckin Coffee and Mixue Among Early Partners

Alibaba’s flagship consumer AI application Qwen App announced today that it will open its ecosystem to third-party agents and skills.

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Alibaba’s flagship consumer AI application Qwen App announced today that it will open its ecosystem to third-party agents and skills.

Brands can customize their agent’s personas and service scope, then reach Qwen’s users through natural conversation. KFC, Luckin Coffee and Mixue Group are among the first to test this new agentic feature within the Qwen ecosystem.

“Qwen app now facilitates over 100 million daily engagements for lifestyle services, powered by dozens of integrated agents,” said Fan Zhang, who leads the Qwen App ecosystem initiative. “The goal is to share these capabilities—intent understanding, precise matching, and proactive planning—with enterprise partners across all industries. By opening the ecosystem, Qwen aims to give every user with a truly versatile AI personal assistant.”

Operating Branded Agents on Qwen App

KFC is the first restaurant brand to go live, connecting all 13,000-plus China locations to Qwen app for ordering, payment, and pickup. For instance, a user can say, “Order a two-person meal under $8.25 (RMB60) at the nearest KFC,” or “I’m 20 minutes from the train station, order a chicken burger nearby for pickup.” Qwen app parses the request, selects the closest store, estimates pickup time, and automatically applies membership discounts and digital coupons at checkout.

Because agents on Qwen carry long-term memory and can act proactively, they can surface services before users ask, pushing travel reminders, repurchase suggestions or alerts when loyalty points near expiry.

Agent for China Eastern Airlines, for example, will be able to proactively curate tailored itineraries based on its deep understanding of users’ travel plans and preferences. Similarly, the agent for Luckin Coffee will use contextual awareness to enhance customer experience. Recognizing peak hours, it can proactively advise users: “Long queues expected at noon; we recommend ordering an hour in advance.”

From Habit Formation to Service Depth

Qwen App’s agentic service format represents a new form of brand engagement for Chinese consumers – one that builds on proven success in changing consumer behavior. By February, it had attracted approximately 140 million users to its AI-driven shopping experience through the rapid integration of service offerings within Alibaba’s ecosystem.

This article was originally published on Alizila written by Ivy Ke.

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Qwen App Opens Its Ecosystem to Third-Party Agents, KFC, Luckin Coffee and Mixue Among Early Partners

Operating Branded Agents on Qwen App

From Habit Formation to Service Depth

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