By Ji Yuan (an Alibaba Cloud Solution Architect)
Wuhan Game Group Technology Co., Ltd. (Game Group Technology) was established in 2012 and is one of the earliest companies in central China to engage in mobile games. The company (in line with the value of heartfelt devotion, sincerity, and objectivity) has been working to generate high-quality games and services for the market.
Game Group Technology conducts marketing activities in multiple channels. Information gathered through marketing activities needs to be returned and analyzed every day. In addition, as the investment cost and advertising time vary, the amount of information gathered in different marketing channels is not fixed, and the peak and trough of traffic are irregular. Marketing investment has also been increasing along with the continuous development of customer businesses. Therefore, the solution of using ECS to undertake data return is severely challenged by performance, stability, and cost. Stable, highly reliable collection and return, and cost optimization are the core demands of customers.
In order to achieve both high performance and cost optimization, the Game Group Technology chose Alibaba Cloud Function Compute (FC) to support the business scenarios. FC perfectly meets the customer's demands. Based on the Serverless architecture, FC provides a service platform with high availability and high computing power. It has the millisecond-level auto-scaling capability, which can quickly scale the underlying layer in or out. It can scale out the underlying layer when traffic peaks occur and scale it in to optimize resources when traffic troughs occur. This way, cost optimization can be implemented while providing stable computing power.
Alibaba Cloud Function Compute (FC) can offer customers the following four points:
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