Behavior Insights

Behavior insights

• Event analysis

Analyze event metrics with drill-down by grouping and filtering to understand product usage and identify key factors behind metric changes.

• Funnel Analysis

Track user conversion and drop-off across behavioral steps to optimize products or run campaigns that improve conversion rates and meet business goals.

• Retention analysis

Define initial and return behaviors for different business scenarios and product stages to measure user stickiness. Use retention results to refine strategies that guide users toward product value and drive real user growth.

• Distribution analysis

View how users are distributed across an event metric within a specified range, such as by event occurrence count, days of product usage, or user property values, to gain deeper insight into user characteristics.

• Interval analysis

Measure time intervals and data distribution between specified user behaviors. Indicators such as maximum, minimum, and median reveal the user experience along product paths and help evaluate feature design.

• session analysis

Session analysis links individual user actions into a continuous sequence, enabling deeper interpretation of end-to-end product usage behavior.

• Path Analysis

Path analysis visualizes user navigation flows in a Sankey diagram, showing traffic within and between pages. Use it to validate operational strategies and refine product design.

User Insight

• Audience Insight

Select users who share specific behavioral and attribute characteristics within a given time period, then analyze and target them with precision.

• Lifecycle

Segment users by lifecycle stage to identify at-risk users, take targeted actions, and grow the active user base.