Administrators can add and manage user ID types supported by Quick Audience, and set policies for ID participation in ID mapping. ID mapping is used to identify users and pull data across source channels and ID types. For more information, see ID mapping and User Unique Identifier QAID.
Read ID Mapping and User Unique Identifier QAID and fully understand the ID mapping logic before you manage ID types and change the default configurations. Otherwise, the user identification result may be irreversibly affected.
Choose Workspace> Configuration Management > Data Ingestion Management > ID Type. The list displays the user ID types supported by Quick Audience, including system preset IDs and custom IDs, as shown in the following figure. 
In the list:
Priority: The smaller the number, the higher the priority. The list is sorted by priority. For more information about the logic of ID precedence in ID mapping, see ID Mapping documentation.
Multi-value /single-value: The single-value ID of the same user can have only one value at a time. If a single-value ID conflict occurs when you merge users by ID mapping, only one value is retained based on the Overall Merge Strategy. For more information about the logic of multi-value /single-value ID in ID Mapping, see the ID Mapping documentation.
Enabled: When data enters Quick Audience, the user ID type of the data can only be identified as an enabled ID, and then only an enabled ID can be used.
Participate in ID Mapping: If you do not participate, the ID is not used for user identification. You can enable ID mapping for up to five IDs at the same time.
Preset ID
The system presets multiple ID types. For information about the initial configuration of presets, see the following table.
All configuration items support modification except ID type encoding. Therefore, the actual configuration displayed on your interface may be different from the initial configuration in the following table.
ID Type | ID Type Encoding | Priority | Single-value /Multi-value | Status | Participate in ID Mapping |
OneID | ONEID | 1 | Single value | Enabled | Yes |
Social Interaction Customer Number | MAISCRM_ID | 2 | Multi-value | No The customer ID is unique to the Social Interaction module. If you purchase the Social Interaction Feature Pack, the customer ID is enabled. | No |
Phone number | MOBILE | 3 | Retained | Yes | |
Taobao ID | TAOBAO_ID | 4 | No | ||
Alipay ID | ALIPAY_ID | 5 | |||
Umeng ID | UMENG_ID | 6 | No | ||
UnionID | UNION_ID | 7 | Yes | ||
OpenID | OPEN_ID | 8 | |||
9 | |||||
Weibo ID | WEIBO_ID_ORG | 10 | |||
IDFA | IDFA | 11 | |||
OAID | OAID | 12 | |||
IMEI | IMEI | 13 | |||
IMSI | IMSI | 14 | |||
MAC address | MAC_ORG | 15 | |||
Taobao nickname | TAOBAO_NICK | 16 | |||
Taobao OUID | OUID | 17 |
Add a custom ID
In addition to the preset ID, you can add other ID types based on your business requirements. A total of up to 50 types of IDs (including system preset IDs) are supported.
Procedure
Choose Workspace> Configuration Management > Data Ingestion > ID Type to go to the ID type management page.
Click Add ID Type in the upper-right corner.
In the dialog box that appears, configure the parameters, as shown in the following table.
Item
Example value
ID Type Name
Enter the Chinese name of the user ID.
ID Type Encoding
Enter the English name of the user ID, which is used in the encoding.
Priority
The priority of the user ID. The priority of the user ID that is occupied by other IDs cannot be selected.
Enable
Select whether to enable the ID.
ID Mapping
For Enabled IDs, choose whether the ID participates in ID Mapping.
NoteYou can enable ID mapping for up to five IDs at the same time.
Multi-value
For IDs that participate in ID mapping, select multi-value type or single-value type.
For IDs that do not participate in ID mapping, multiple values are supported by default.
Click OK.
The new ID types are added to the list, in order of priority.
Modify ID configurations
You can modify the configurations of preset IDs and custom IDs. You can modify the ID type name, priority, whether to enable, whether to participate in ID mapping, and whether to have multiple values. However, you cannot modify the ID type code of an ID.
After you modify the ID configuration, users that have been merged based on the ID type in the historical QAID data are not split into multiple users based on the new ID configuration. ID types that are disabled and no longer participate in ID mapping are also retained. From the next ID Mapping, the new configuration will be followed.
You can set the Enabled parameter and Participate in ID Mapping parameter.
NoteYou can enable ID mapping for up to five IDs at the same time.
Click Edit. In the dialog box that appears, modify all the configurations except the ID type. For more information, see Add A Custom ID.
Click Adjust Priority above the list. A window appears on the right side of the page, as shown in the following figure. You can click Move Up or Move Down to move the ID one priority at a time, or press and hold the
icon on the left to move the ID to the desired priority position. After the adjustment, you must click OK or OK and Execute to change the priority. If you click OK and Execute, the ID mapping starts to be executed at the same time. Otherwise, the adjustment does not take effect and the priority remains unchanged. 
Delete a custom ID
Click Delete to delete the custom ID.
After an ID is deleted, users that have been merged based on the ID type in the historical QAID data will not be re-split into multiple users, and the deleted ID type will also be retained. From the next ID Mapping, the ID will no longer be affected.
Select the overall consolidation strategy
The overall merge strategy is used to resolve single-value ID conflicts when ID Mapping merges users. It determines which value to retain for single-value IDs that have multiple alternative values. The default policy is to retain the field value with the earliest creation time. The creation time is based on the time when the Quick Audience computing source is accessed.
Procedure
Choose Workspace> Configuration Management > Data Ingestion > ID Type to go to the ID type management page.
Click Overall Consolidation Policy above the list.
In the dialog box that is added, select a merge policy.
Retain the field value with the earliest creation time.
Retain the value of the field with the latest update time.
retention policy the field value with the highest frequency of occurrence within the statistical range.
The statistical range of the policy. You can set this field to the last N years or N months. You can set this field to a maximum of 20 years or 20 months.
Click OK.
Manually perform ID Mapping
The system automatically performs ID mapping after each Data Import task.
You can also manually trigger ID mapping. On the ID Type Management page, click Manually Execute ID Mapping above the list.