All Products
Search

This Product

    Chat App Message Service:Message sending

    Document Center

    Chat App Message Service:Message sending

    Last Updated:Aug 20, 2026

    This topic describes how to send Instagram messages to interact with users using your Instagram professional account.

    Prerequisites

    • You have created and connected an Instagram professional account. For details, see professional account.

    • You have created an Instagram message template. For details, see template design.

    • A user has sent a message to your Instagram professional account.

      Note

      • With an Instagram professional account, you can only reply to users who have initiated a conversation. You cannot send proactive messages.

      • A user can open a standard messaging window by performing one of the actions that open a standard messaging window. You can then send messages to the user within this 24-hour window.

      • standard messaging window: A 24-hour period for sending messages to a user. This window opens when a user sends a message to your Instagram professional account or starts a conversation through a web plug-in.

    Procedure

    Follow these steps to send a message.

    1. Log on to the Chat App Message Service console. In the left navigation pane, click Channel Management. Click the Channel ID of the Instagram channel that you want to manage.

    2. On the Message Sending page, configure the parameters as described in the following table.

      Parameter

      Description

      Language

      Specifies the language of the message template.

      Send Message

      Click Select Template and select a message template from the list of approved templates. The list is automatically filtered to show only templates that match the selected Language.

      Send Account

      Your Instagram professional account.

      Send Type

      • scheduled send: Schedules the message to be sent at a specific time.

      • immediate send: Sends the message immediately.

      Import Method

      Import recipient numbers using one of the following methods:

      • Upload Excel File: Recommended for sending messages in bulk.

        1. Click Download Template and enter recipient numbers based on the sample.

        2. Click Upload File and upload the file with your recipient numbers.

      • Import Phone Number Group: Recommended for sending a small number of messages. Click Add Phone Number to manually enter recipient numbers.

      Note

      • Recipients must have messaged your Instagram professional account within the last 24 hours. Otherwise, the message will fail.

      • The Download Template button is disabled until you select a message template.

      • If your message template includes a variable, use the Upload Excel File method. Do not modify the column headers in the template file, otherwise the system cannot recognize the variable parameters.

    3. After you complete the configuration, click Send.

      Note

      View message delivery details on the message list page.

    Opening a standard messaging window

    A standard messaging window opens when a user performs any of the following actions. Users expect a timely response, so you should respond within 24 hours. Users can block or mute conversations at any time.

    • A user sends a message to your Page or Instagram professional account.

    • A user clicks a "Get Started" call-to-action button in a conversation.

    • A user clicks a Click-to-Messenger ad and then sends a message to your Page or Instagram professional account.

    • A user clicks an m.me link and continues an existing conversation with your Page.

    • A user clicks an ig.me link and continues an existing conversation with your Instagram professional account.

    • A user reacts to a message, such as a marketing message.

    • A user comments on a post on your Page or Instagram professional account.

    • A user publishes a post on your Page.