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Community Blog How ISVs Can Develop a Winning Cloud Strategy

How ISVs Can Develop a Winning Cloud Strategy

In this blog, we look at how a cloud vendors can help ISVs through SaaS marketplace and various technical support plans.

By 2020, global IT spending is predicted to top $3.8 trillion. This growth is partly due to the increasing volume of ISV products and services sold for and through cloud platforms.

To capitalize on this increase in budget, a growing number of Independent Software Vendors (ISVs) are turning to the cloud to rapidly grow their business. But what are the main benefits of this move and what challenges should ISVs consider when planning their cloud strategy?

Lower Operating Costs

Switching to the cloud offers impressive levels of flexibility in your operating costs, allowing users to quickly and easily scale up and down as demand requires. This allows you to keep costs down as much as possible, while ensuring there are no negative repercussions for your customers in terms of service availability.

Costs can also be saved thanks to the number of services that come as part of a cloud services package, such as a high-quality security offering, including a Web Application Firewall, and automated backups, saving your IT staff time on routine tasks.

These benefits can also be used to better service clients and, ultimately, attract more users. For example, with technical support from Alibaba Cloud, cloud services provider Zhuyun has helped more than 2,000 clients rapidly implement new services in the China region, allowing those customers to focus on their core business rather than the IT obstacles that are often faced when operating in that region.

Tech Innovation and Support

A switch to the cloud can also help companies to benefit from technical support and innovation. For example, Alibaba Cloud provides ISVs in the Alibaba Cloud Galaxy Program with comprehensive technical plans, including digital training sessions and online labs.

The cloud can also help ISVs to be more innovative, without investing massive amounts in costly tech. Over the last decade, the impact of technologies such as the Internet of Things (IoT), Artificial Intelligence (AI) and Machine Learning has been felt across both industry and geographical borders, creating a competitive edge for businesses that can use data to their advantage. Products such as our Machine Learning Platform for AI provide businesses with end-to-end machine learning services, including data processing and model prediction, without the massive price tags that might have made small companies hesitant about experimenting with this kind of technology in the past.

Challenges to Consider

Shifting to the cloud prompts a number of questions: public, hybrid or private is a key choice in establishing your setup, and ultimately will come down to budget, the scale that you require and the resources you have available. You also need to have a plan in place about how to protect valuable customer data, and to understand the most effective ways that the cloud can facilitate your growth. To explore these issues, we recommend reading our ebook on how IT service providers can capitalize on the cloud.

We set up the Alibaba Cloud Galaxy Program to provide small and medium-sized ISVs with our extensive range of cloud-based resources and to help them build their business. On top of tech support and cost improvements, we enable ISVs to reach more customers thanks to co-branding opportunities including webinars, offline meetups, cloud conferences, success stories and marketing campaigns. Program members also have the chance to work towards becoming part of our Technology Partner Program. In this way and many more, taking your first step to join the Alibaba Cloud ecosystem can lead to a variety of rewards for Independent Software Vendors.

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