Become an Agentic Enterprise Today: Salesforce on Alibaba Cloud at the Apsara Conference

The article highlights Salesforce’s showcase at the Apsara Conference, emphasizing how AI and CRM together enable enterprises to become agentic and intelligent.

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Although the autumn Apsara Conference has concluded, the wave of intelligence and innovation it sparked continues to resonate.

This year, Salesforce returned to the Apsara stage with a bold theme: "Become an Agentic Enterprise Today." From our exhibition booth to our breakout forums, we joined customers, partners, and industry leaders to explore the new possibilities unlocked by the fusion of AI and customer relationship management (CRM), heralding a new era for intelligent enterprises.

At the Apsara Conference, the Salesforce booth provided a comprehensive showcase of the upgrade path from traditional CRM to AI CRM, highlighting the fusion of global technology with local Chinese innovation.

• Upgraded core capabilities: Built on the "China Customer 360" foundation, the solution merges Salesforce's world-leading CRM technology with Alibaba Cloud's localized platform, enabling enterprises to gain a comprehensive customer view and enhance insights and collaboration within a unified, secure environment.

• Innovative AI-powered experiences: AI-driven Sales and Service demo areas vividly showcased new application scenarios for Sales Cloud and Service Cloud. From intelligent recommendations to automated customer support, visitors experienced firsthand how AI CRM is revolutionizing business operations.

• In-depth industry solutions: The exhibition covered key sectors, including luxury retail, life sciences, manufacturing, automotive, and energy. Supported by industry reports and real-world case studies, the booth demonstrated new paths for intelligent operations across multiple verticals.

• Joint ecosystem collaboration: Partners from both Salesforce and Alibaba Cloud were on-site to present the diverse results of the joint ecosystem. From system integration to solution implementation, they demonstrated the power of an open, collaborative, and co-creative ecosystem.

• Interactive learning and engagement: Attendees could scan QR codes to download learning materials and participate in quizzes, gaining a deeper understanding of AI CRM's value and best practices through interactive experiences.

The atmosphere at the booth was energetic, attracting a constant stream of visitors.

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Become an Agentic Enterprise Today: Salesforce on Alibaba Cloud at the Apsara Conference

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Tongyi Qianwen (Qwen)