The annual China International Import Expo (CIIE) has successfully concluded. As the world's leading customer relationship management (CRM) platform, Salesforce partnered with Alibaba Cloud for the fourth consecutive year, showcasing how Salesforce on Alibaba Cloud helps multinational enterprises drive customer success and business innovation with trusted AI.
Throughout the exhibition, the Salesforce booth attracted strong interest from representatives across the manufacturing, energy, healthcare, and retail industries. Visitors explored the latest features and real-world use cases of the Salesforce AI CRM on Alibaba Cloud and experienced live demos of AI in sales and service scenarios.
From intelligent recommendations and automated insights driven by generative AI to process-enabling tools like Prompt Builder and AI Actions, enterprise customers saw firsthand the synergistic value of CRM and AI. Many visiting representatives stated that the integrated capabilities of AI CRM revealed entirely new possibilities for the digital customer experience.
During CIIE, the Salesforce team participated in a series of collaborative activities with customers and ecosystem partners, discussing AI, innovation, data trust, and the new direction of enterprise digital transformation.
Salesforce on Alibaba Cloud and BROTHER (CHINA) LTD. officially launched a deep collaborative project. The partnership will leverage the powerful CRM capabilities of Salesforce on Alibaba Cloud to upgrade Brother China's customer management system, driving both business growth and operational efficiency.
Dun & Bradstreet was officially certified as an ISV partner for Salesforce on Alibaba Cloud.
Salesforce joined Accenture and Alibaba Cloud to discuss the synergistic application of CRM and AI and its future development trends, exploring how enterprises can leverage AI to build intelligent, customer-centric operating models.
As AI technology develops rapidly, enterprise digital transformation is entering a new stage. Salesforce will continue to collaborate with Alibaba Cloud and its ecosystem partners to help more enterprises in China, and multinational corporations operating in the country, build trusted, secure, and intelligent customer relationship management systems. Through the innovative fusion of "AI + CRM," we will jointly usher in a new chapter of customer success in the intelligent era.
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